Principal Product Marketing Manager, Falcon Exposure Management

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and enhance CrowdStrike’s leadership within the Exposure Management sector.

• Create distinct positioning and messaging that links CrowdStrike’s innovations to customer outcomes and business value.

• Collaborate with product and technical marketing teams to deliver messaging, content, and enablement.

• Partner with marketing, sales, and product teams to boost awareness, adoption, and pipeline impact.

• Lead cross-functional go-to-market planning for product launches, new capabilities, and strategic initiatives.

• Oversee the development of core content and thought leadership materials that support demand generation, field readiness, and market education.

• Shape the Exposure Management web strategy in conjunction with digital teams.

• Facilitate field success through collaboration with sales, alliances, and enablement teams.

• Provide insights on buyers, market trends, and competitors to inform strategic direction and differentiation.

• Align marketing strategies with long-term business and category objectives in conjunction with executive leadership.

⛳️ Requirements

• 12–15+ years of experience in product marketing, technical product marketing, product management, cybersecurity, enterprise software, or B2B SaaS.

• Extensive knowledge in Exposure Management and related fields such as vulnerability management, external attack surface management, cloud security, identity security, risk prioritization, or security operations.

• Strong comprehension of customer needs, buyer journeys, market trends, and competitive dynamics within the cybersecurity landscape.

• Demonstrated success in developing distinct positioning, messaging, and go-to-market strategies for technical products.

• Outstanding writing, communication, and presentation abilities.

• Strong cross-functional leadership capabilities and the capacity to influence stakeholders among product, sales, marketing, and executive teams.

• Ability to balance strategic thought with effective execution across various priorities.

• Highly proactive, self-driven, and adept at functioning in fast-paced, high-visibility environments.

• Passionate about cybersecurity with a strong perspective on the evolution of the Exposure Management market.

• Experience in creating engaging customer-facing and internal content that fosters awareness, adoption, and field success.

• Familiarity with utilizing AI to enhance efficiency and scale within product marketing efforts.

• Proven experience leveraging AI technologies to improve decision-making, streamline workflows and processes, enhance efficiency, and drive business results.

• Background in high-tech, startup, rapid growth, and/or publicly traded companies.

• Technical or software engineering background.

🏝️ Benefits

• Market leader in compensation and equity awards.

• Comprehensive physical and mental wellness programs.

• Competitive vacation and holiday policies to facilitate recharge.

• Paid parental and adoption leave.

• Professional development opportunities available for all employees, regardless of level or role.

• Employee Networks, local neighborhood groups, and volunteer opportunities to foster connections.

• Dynamic office culture featuring world-class amenities.

• Bonuses.

• Equity grants.

• Health insurance.

• 401k.

• Paid time off.