Principal Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategy for product and portfolio positioning and messaging across a significant product line or platform pillar.

• Establish the go-to-market strategy and narrative for key product launches, new market entries, and platform-level initiatives.

• Oversee execution in collaboration with Marketing, Sales, Product, Competitive Intelligence, and Customer Success teams.

• Provide guidance to Product Management on roadmap and pricing/packaging decisions informed by market, competitive, and customer insights.

• Drive competitive strategy and convert intelligence into positioning, sales strategies, and executive briefings.

• Represent Product Marketing in industry analyst forums and assist with research and reports from organizations such as Gartner and Forrester.

• Cultivate and sustain relationships with key analysts and influencers.

• Lead thought leadership initiatives including speaking engagements, written contributions, and executive content.

• Mentor and coach Senior and Product Marketing Managers.

• Collaborate cross-functionally on integrated marketing campaigns, sales strategies, and account-based marketing efforts.

• Conduct in-depth market research, competitive analysis, and development of buyer personas.

• Enhance sales enablement strategy through the creation of battlecards, feature comparisons, and datasheets.

• Utilize AI tools for research, content generation, and data analysis.

⛳️ Requirements

• BA/BS degree or equivalent professional experience.

• Over 8 years of experience in product marketing.

• Proven track record in leading go-to-market strategies for significant product launches or portfolios.

• Experience in product marketing, including product positioning, messaging, and strategic market research and analysis.

• Extensive background in the cybersecurity sector and B2B SaaS.

• Capable of independently establishing and driving go-to-market strategies with minimal supervision.

• Proficient in influencing senior stakeholders and executives.

• Experience advising Product Management on roadmap and pricing/packaging strategies.

• Proven ability to build and maintain relationships with industry analysts like Gartner and Forrester.

• Experienced in representing a company during analyst or executive briefings.

• Background in mentoring or informally leading other product marketers.

• Strong understanding of the KnowBe4 platform and the wider human risk management/security awareness market.

• Skillful in delivering executive-level presentations and demonstrations.

• Familiarity with Salesforce or other CRM platforms is advantageous.

• Experience with marketing software such as Highspot, Monday.com, Crayon, HubSpot, or similar is a plus.

• Outstanding written and verbal communication skills, storytelling abilities, and executive presence.

• Experience in creating and executing product launch programs that enhance customer engagement, advocacy, and measurable revenue results.

• Deep understanding of enterprise sales processes and the tools and resources required by a high-volume, high-complexity sales organization.

• Applicant assessments and background checks may be part of the hiring process.

🏝️ Benefits

• Company-wide bonuses tied to monthly sales targets.

• Employee referral bonuses.

• Adoption assistance.

• Tuition reimbursement.

• Certification reimbursement.

• Bonuses for certification completion.

• A modern, high-tech, and enjoyable work environment.