Principal Product Manager, Consumer Digital Experience

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the consumer engagement and personalization domain from evaluation through to the development of roadmaps and final outcomes.

• Evaluate existing digital communication channels across global markets and identify potential opportunities.

• Assess the maturity of personalization efforts and outline a roadmap to address capability gaps.

• Develop a multi-year vision and prioritized roadmap for consumer engagement and personalization initiatives.

• Manage investment trade-offs and make prioritization decisions.

• Provide recommendations on whether to build, buy, or partner for customer data platforms (CDPs), recommendation engines, communication pipelines, and orchestration tools.

• Specify the data and signals required for real-time, cross-channel personalization.

• Create product requirement documents (PRDs), briefs, and specifications for engineering, data science, and product teams.

• Stay engaged with delivery processes, resolve in-flight trade-offs, and maintain accountability for the outcomes delivered.

• Define strategies for engagement and personalization that cater to both global and market-specific needs.

• Conduct cross-market tests and experiments to evaluate tactics and determine what is broadly applicable.

• Collaborate with regional and market teams regarding channel norms, consumer behavior, and regulatory compliance.

• Develop shared frameworks, strategies, and tools for effective regional execution.

• Establish metrics for engagement and personalization at both global and market levels.

• Oversee test-and-learn agendas and analyze SQL queries, dashboards, and experiment findings.

• Align engineering, data science, design, and partner teams around prioritized investments.

• Represent the domain in cross-functional planning and during annual operating plan cycles.

• Develop investment cases for Directors and VPs, focusing on platforms and infrastructure.

• Mentor Senior PMs and PMs on best practices in personalization and lifecycle management.

⛳️ Requirements

• A Bachelor's degree is required.

• Over 8 years of experience in product management.

• Direct experience managing a consumer-facing product, such as personalization platforms or consumer engagement tools (e.g., email, push notifications, SMS), with a global or multi-market impact.

• Proficiency in segmentation, rules-based targeting, and machine learning-driven recommendations and decision-making.

• Experience in diagnosing personalization maturity and developing business cases for CDPs, data pipelines, and decisioning/orchestration layers, including build-vs-buy-vs-partner assessments.

• Proven ability to deliver connected roadmap plans, recommendations, features, or campaigns, along with demonstrable results.

• Experience in adapting product, engagement, or personalization strategies across different regions or markets.

• Collaborative experience with data science and machine learning teams on personalization or decisioning models.

• Expert fluency in AI system design, including orchestration, human-in-the-loop patterns, latency, cost, accuracy, and responsible usage trade-offs.

• Proficient in SQL, dashboard utilization, and experimental design.

• Experience working with engineering, data science, design, CRM/lifecycle, legal/privacy, and regional/market teams across various regions and time zones.

• Background in retail, apparel, or e-commerce personalization at scale across multiple international markets.

• Familiarity with identity resolution, data clean rooms, or cross-device matching.

• Experience applying generative AI to content or creative personalization, including localized or multilingual content.

🏝️ Benefits

• Base salary.

• Incentive plans.

• 401(k) matching.

• Paid time off.

• Health insurance.

• Product discounts.

• Comprehensive total rewards package designed to support employees and their families in staying healthy, achieving financial goals, and balancing work with personal life.