Principal Product Manager, Ads

This is a fully remote position, open to applicants in United States.

📋 Description

• Take complete ownership of the advertising product roadmap from initial ad format and placement strategy to serving infrastructure, targeting, measurement, and reporting.

• Collaborate with Product Design to create and implement native, integrated advertising experiences.

• Manage the serving and targeting infrastructure, which includes ad server implementation, trafficking, campaign delivery workflows, private marketplace deal arrangements, and first-party signal initiatives.

• Establish the measurement framework, incorporating impression and viewability tracking, event instrumentation, third-party verification, advertiser-facing reporting, and experimentation structures.

• Set standards for ad quality, density, and user experience.

• Work alongside Ad Sales and Revenue Operations to bundle product capabilities into sellable inventory.

• Create targeting taxonomies, input for rate cards, and processes for campaign delivery and pacing.

• Model and project business performance using volume, fill rate, and eCPM analytics.

• Ensure compliance with privacy and advertising regulations concerning data use and targeting, collaborating with Legal, including considerations for children's data.

• Deconstruct ambiguous challenges into actionable plans while balancing revenue, engineering costs, and user impact.

• Report directly to the VP of Product.

• Engage in collaboration with Design, Engineering, Ad Sales, Revenue Operations, Legal, and senior leadership across the company.

• Redesign TeamSnap's advertising product for its integrated sports platform aimed at youth sports families.

⛳️ Requirements

• 7–10 years of experience in product management.

• Significant experience on the publisher/supply side of the advertising ecosystem, focusing on building and monetizing ad inventory within consumer products.

• Proven experience in launching or scaling ad products in consumer mobile applications on both iOS and Android platforms.

• Familiarity with SDK integration, ATT, IDFA, app store regulations, and mobile app release processes.

• Technical proficiency with publisher ad stacks.

• Experience in ad server implementation and trafficking, particularly with Google Ad Manager or similar platforms.

• Knowledge in programmatic guaranteed and private marketplace transactions.

• Proficiency in key-value and audience targeting strategies.

• Experience with ad SDK integration, VAST, and various video formats.

• Understanding of fill rate, eCPM, RPM, sell-through rates, viewability, and latency metrics.

• Capability to develop and justify inventory pricing and business models.

• Experience collaborating with a direct ad sales team.

• Demonstrated ability to make sound judgments regarding advertising and user experience.

• Familiarity with product analytics tools such as Amplitude or comparable alternatives.

• Competence in SQL-adjacent data analysis.

• Must be a permanent resident of the United States.

• Comfortable working with colleagues across different time zones.

🏝️ Benefits

• Fully remote / remote-first work environment.

• Unlimited paid time off (PTO).

• Paid parental leave for all types of parents.

• Comprehensive medical, dental, and vision insurance coverage at 100% for you and your family.

• 401(k) retirement plan.

• Annual learning and development stipend of $1,500.

• Opportunities for travel to locations for all-company meetings and team events.

• Generous allowance for home office setup.

• TeamSnap branded merchandise upon onboarding.

• $50 store credit for every work anniversary.

• Monthly reimbursement for health and wellness expenses.

• Opportunities for career growth and professional development.

• Disability-related accommodations during the recruitment process.