Principal Performance Marketing Specialist

This is a fully remote position, open to applicants in United Kingdom, +1 more country.

📋 Description

• Take ownership of the user acquisition growth strategy and its execution for Airalo (app-first), utilizing performance marketing as a key driver.

• Oversee and optimize an annual performance marketing budget exceeding $20M, involving forecasting, pacing, and scaling decisions in close partnership with Regional Directors to ensure consistency and confidence.

• Lead Paid Performance Marketing across multiple channels (e.g., Social, Google UAC, and more at scale), managing campaign architecture, audience strategy, bidding/optimization, and ongoing adjustments to achieve CPI/CPS and growth objectives.

• Manage measurement and reporting: conduct weekly performance reviews, detailed analyses, and insights that lead to actionable steps; possess a robust understanding of iOS/mobile measurement intricacies and limitations.

• Ensure exceptional campaign hygiene: maintain naming conventions, quality assurance, structure, guardrails, geo/creative rotation, budget reallocation, and performance tracking.

• Collaborate cross-functionally with Regional Directors, Data Science, Creative Strategists, Influencer/Brand, Product teams, and external agencies to drive additional growth.

• Present findings to senior leadership: conduct monthly executive-level business reviews for your regions, effectively communicating successes, challenges, and future plans.

⛳️ Requirements

• Over 7 years of experience in performance marketing/user acquisition for mobile applications, preferably in competitive sectors or large-scale environments (experience in travel is a plus).

• In-depth knowledge of Meta and Google UAC (app acquisition), along with any other pertinent performance marketing channels, including large-scale creative testing and systematic optimization techniques.

• Proven experience managing substantial budgets (ideally $20M+ annually or equivalent scale) with strong discipline in forecasting and pacing.

• Excellent stakeholder management skills, comfortable collaborating with Director/VP-level stakeholders.

• Strong analytical capabilities and proficiency in performance KPIs (CPI, CPS, CVR, CTR, CAC, LTV).

• Comprehensive understanding of mobile attribution and iOS measurement realities (SKAN/privacy implications, signal loss, incrementality considerations).

• Highly detail-oriented with a passion for in-platform management—campaign hygiene is essential.

• Familiarity with tools such as Adjust (or other MMPs), Looker, BigQuery, and experimentation/incrementality frameworks.

🏝️ Benefits

• Learn more about our benefits here in this link - https://airalo-public.notion.site/Benefits-25396a97ffca81fb9bc1f0be479f1be3?pvs=74