Principal – Offline Acquisition Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the strategy, execution, performance reporting, and optimization for all Streaming TV/OTT marketing initiatives.

• Propel marketing performance in alignment with weekly, monthly, and quarterly budgets and objectives.

• Collaborate with Creative, Analytics, MarTech, Product, and Finance teams.

• Improve measurement practices to assess incrementality through regular experimentation.

• Implement buying strategies via direct IOs and programmatic channels.

• Oversee external agencies for media purchases, negotiations, contracts, and reconciliations.

• Assess data vendors and tools for targeting, optimized bidding, content-level visibility, attribution, supply path optimization, and purchasing efficiencies.

• Provide recommendations for new testing opportunities and operational scaling, including AI-driven systems.

• Share insights and forward-thinking strategies with executives.

• Act as the authority on channel buying and measurement methodologies.

• Keep track of industry and competitive trends, technologies, data clean rooms, betas, and best practices.

⛳️ Requirements

• Demonstrated success in-house at a rapidly growing direct response B2C start-up; Fintech or Insuretech experience preferred.

• Extensive understanding of traditional offline, streaming TV, and online video; experience with TV, online video, or partnerships is ideal.

• Capability to work independently, learn swiftly, prioritize efficiently, and achieve results in a fast-paced setting.

• Executive presence and communication abilities to influence senior leaders, foster cross-functional alignment, and gain support for impactful growth strategies.

• At least 5 years of experience managing offline performance marketing campaigns at high-growth companies where user acquisition was vital to organizational growth.

• Proficient in advanced MS Excel skills.

• Ability to effectively utilize AI tools such as Hex, Claude, and Gemini.

• Enthusiasm for developing marketing strategies and engaging in hands-on optimization.

• Experience working with adtech and data teams to prioritize platform and measurement requirements.

• Methodical approach to testing, iterating, and applying insights.

🏝️ Benefits

• Base salary ranging from $127,000 to $223,000 per year.

• US benefits; further information available on Ethos’s careers page.

• Potential for bonus, equity, and additional benefits alongside the base salary.