Marketing Manager

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Create and implement marketing strategies that align with goals for customer acquisition, retention, and revenue growth.

• Transform company objectives into actionable marketing plans and prioritize channels accordingly.

• Formulate campaign strategies focusing on awareness, conversion, and retention.

• Set campaign priorities, timelines, budgets, and performance benchmarks.

• Plan, initiate, oversee, and enhance paid advertising campaigns.

• Manage campaign structure, targeting, budgets, bidding strategies, and optimization efforts.

• Develop strategies for customer acquisition, retargeting, and conversion.

• Monitor advertising performance and allocate budgets based on outcomes.

• Collaborate with creative teams to develop advertising concepts.

• Create and implement email marketing and lifecycle campaigns.

• Oversee email segmentation, messaging, scheduling, automation, and optimization efforts.

• Track email deliverability, engagement, conversions, and revenue metrics.

• Develop testing strategies for subject lines, messaging, offers, creative elements, and calls to action.

• Direct content and creative execution through briefs, messaging, positioning, formats, and deliverables.

• Review creative output and provide constructive feedback.

• Construct and manage a systematic A/B testing roadmap across various marketing channels.

• Analyze test results and document insights.

• Observe consumer behavior, competitor activity, advertising trends, and marketing opportunities.

• Evaluate competitor positioning, promotions, messaging, and activities.

• Establish and monitor marketing key performance indicators (KPIs).

• Track revenue, return on ad spend (ROAS), customer acquisition costs, conversion rates, email revenue and engagement, retention, and campaign performance metrics.

• Generate marketing performance reports and present insights, recommendations, and next steps to leadership.

• Utilize analytics to inform budgets, campaign priorities, and overall marketing strategy.

⛳️ Requirements

• A minimum of 5 years of experience in marketing, growth marketing, performance marketing, or a similar role.

• Preference for candidates with DTC, retail, e-commerce, or consumer brand experience.

• Proven track record in developing and executing effective marketing strategies.

• Practical experience managing paid advertising campaigns.

• Hands-on experience with email marketing campaigns.

• Experience collaborating with or leading creative and content teams.

• Demonstrated ability to link marketing activities to measurable business results.

• Solid understanding of paid media strategy, campaign management, and optimization techniques.

• Experience in managing advertising budgets and performance metrics.

• Strong grasp of customer acquisition funnels and conversion optimization practices.

• Familiarity with audience targeting, retargeting, and campaign testing methodologies.

• Ability to assess paid media based on revenue generation and profitability.

• Strong understanding of email marketing strategies and execution, including segmentation, campaign management, automation, and testing protocols.

• Knowledge of customer lifecycle and retention marketing strategies.

• Capacity to analyze email performance and pinpoint areas for enhancement.

• Strong analytical and data-driven mindset applied to marketing decisions.

• Experience in marketing reporting and performance analysis.

• Knowledge of A/B testing methodologies.

• Ability to identify trends and convert insights into actionable strategies.

• Capability to balance strategic planning with practical execution.

• Strong commercial awareness of how marketing contributes to revenue and growth.

• Excellent creative judgment and ability to provide clear guidance to content teams.

• Strong organizational abilities with the capacity to manage multiple campaigns and priorities.

• Availability to work from 9:00 AM to 5:00 PM EST.

• An English resume is required; English proficiency will be assessed.

🏝️ Benefits

• Fully remote work arrangement.

• Opportunity to shape marketing strategy and execution.

• Significant ownership in areas such as paid media, email marketing, testing, analytics, and overall marketing strategy.

• Chance to directly impact revenue and business growth.