Head of Acquisition Marketing

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of Typeform’s comprehensive self-serve acquisition strategy, encompassing paid media, web conversion, and user signup.

• Lead and cultivate a team focused on acquisition and web functions, including paid media.

• Establish strategy, priorities, and a roadmap for various acquisition channels.

• Drive paid acquisition efforts across platforms such as paid search, paid social, programmatic, and retargeting.

• Collaborate with the web team to enhance conversion rates through structured conversion rate optimization (CRO) and experimentation.

• Foster a culture of testing across campaigns, audiences, creative elements, messaging, landing pages, and web experiences.

• Oversee and refine acquisition metrics, including customer acquisition cost (CAC), lifetime value (LTV), return on ad spend (ROAS), conversion rates, and attribution.

• Work alongside Finance and Data teams to base investment decisions on reliable performance analytics.

• Broaden the channel mix and develop new acquisition loops as the product and positioning evolve.

• Adjust acquisition strategies in response to changing search dynamics and the influence of LLM and AI.

• Collaborate with Sales Marketing to evaluate paid acquisition support for outbound and Account-Based Marketing (ABM) initiatives.

• Build relationships across the Marketing department and the broader organization, ensuring clarity and alignment in acquisition strategies.

⛳️ Requirements

• Extensive experience leading acquisition, growth, or performance marketing, preferably in a B2B SaaS or Product-Led Growth (PLG) environment.

• Profound expertise in paid search, paid social, programmatic advertising, and retargeting.

• Proven track record of scaling acquisition efforts while enhancing efficiency and unit economics.

• Experience in leading web conversion optimization and experimentation initiatives.

• Strong comprehension of PLG funnels and the journey from acquisition to activation and conversion.

• Strong analytical abilities and an in-depth understanding of CAC, LTV, ROAS, and conversion metrics.

• Familiarity with web analytics, attribution, and business intelligence tools.

• Experience in building, leading, and nurturing high-performing teams.

• A history of developing processes and measurement frameworks in dynamic environments.

• Excellent communication skills with the capacity to influence senior stakeholders across Marketing, Finance, Data, Creative, and Sales departments.

• Builder mentality; adept at navigating ambiguity while managing both strategic and detailed tasks.

• Experience with Account-Based Marketing (ABM) or outbound marketing, including platforms such as 6sense or Demandbase, is a plus.

• Experience managing agencies or external digital partners is advantageous.

• Understanding of SEO and organic acquisition strategies is a bonus.

• Experience in a business transitioning from primarily PLG to a hybrid PLG and sales-led model is a valuable asset.

🏝️ Benefits

• Equal-opportunity employer.

• Celebration of diversity; discrimination and harassment are strictly prohibited.