This is a fully remote position, open to applicants in United States.

📋 Description

• Conduct research and analyze market trends, demographics, pricing structures, competitor offerings, and other pertinent information to inform marketing strategies.

• Work in collaboration with the sales team to create strategic partnership initiatives and execute frameworks and plans effectively.

• Design and implement marketing programs aimed at enhancing the company’s brand visibility.

• Finalize marketing projects and assess their effectiveness.

• Utilize data to evaluate campaign performance, extract insights, and make necessary adjustments.

• Ensure that creative marketing materials are regularly reviewed and comply with brand standards.

• Develop and present marketing plans, campaign outcomes, and project recommendations to senior management.

• Coordinate with design and content teams to produce digital and print advertising materials.

• Maintain and refresh records of marketing metrics and historical campaign outcomes.

• Generate regular sales forecasting reports and track sales performance.

• Observe and report on competitors’ marketing and sales efforts to identify potential threats and opportunities.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related discipline with 5 years of relevant experience; or 3 years with a Master’s degree; or a PhD without prior experience; or equivalent professional experience.

• Professional Certified Marketer (PCM) is preferred.

• Expertise in Market Strategy.

• Experience in Outside Sales.

• Proficient in Lead Generation.

• Knowledgeable in Campaign Management.

• Familiarity with Brand Strategy.

• Proficient in KPI Tracking.

• Skilled in Digital Marketing Tools.

• Experienced in Market Research.

• Competent in Project Management.

• Knowledge of the Insurance Industry.