Principal, Innovations – GTM Strategy & Product Marketing

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of the go-to-market (GTM) strategy for Kinaxis' most critical innovation initiatives, expediting the transition from emerging capabilities to market opportunities, launches, and commercial scalability.

• Enhance the speed and scale of launches by developing repeatable launch frameworks, decision-making gates, and operational rhythms.

• Transform emerging innovations into market-ready propositions by identifying customer challenges, target demographics, unique value propositions, positioning, use cases, and routes to market.

• Create a pathway from experimentation to scalability by linking early customer validation and co-innovation with market readiness, commercial activation, and sustainable growth.

• Formulate comprehensive launch strategies that encompass customer proof, thought leadership, events, analyst engagement, partnerships, public relations, and demand generation.

• Coordinate complex, cross-functional launches involving Product, Engineering, Sales, Marketing, Customer Success, and other key stakeholders.

• Develop new GTM strategies for packaging, introducing, selling, and expanding innovations.

• Accelerate market learning and iteration by leveraging early customer insights, field feedback, market indicators, and launch performance data.

⛳️ Requirements

• Over 10 years of experience in product marketing, go-to-market strategy, innovation strategy, product strategy, or similar roles within B2B enterprise technology.

• Demonstrated experience in leading complex, high-profile product or technology launches that involve multiple products, teams, and stakeholders.

• Proven ability to enhance launch velocity and scale through consistent GTM frameworks, processes, and operational models.

• Exceptional skill in translating emerging and highly technical capabilities into clear customer value, distinct positioning, and commercial opportunities.

• Proven track record of formulating strategy and establishing structure in dynamic, fast-paced environments.

• Excellent executive communication, influencing, and cross-functional leadership abilities.

• Capacity to balance strategic vision with practical execution, guiding initiatives from concept to market activation.

• Experience in bringing emerging technologies, new platforms, solutions, or business models to market.

• Familiarity with designing GTM strategies for offerings that span traditional product or portfolio boundaries.

• In-depth understanding of enterprise technology purchasing processes, customer validation, positioning, packaging, launch strategy, and sales motions.

• Experience in developing and managing launch readiness frameworks, decision gates, and intricate cross-functional launch plans.

• Background in creating scalable launch practices that enhance organizational speed, consistency, and market impact.

• Experience collaborating closely with Product and Engineering teams during the initial phases of product or solution development.

• Experience in crafting integrated market moments across communications, events, analyst relations, thought leadership, customer advocacy, and demand generation.

• Knowledge of enterprise AI, data platforms, developer ecosystems, supply chain technology, or other emerging enterprise technology categories is highly desirable.

🏝️ Benefits

• Flexible vacation and Kinaxis Days (company-wide days off).

• Flexible work options.

• Physical and mental well-being programs.

• Regularly scheduled virtual fitness classes.

• Mentorship programs, training, and career development opportunities.

• Recognition programs and referral rewards.

• Hackathons.