Principal Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the vertical calendar for conferences, trade shows, roadshows, executive experiences, and community engagements.

• Evaluate and prioritize events and experiences based on vertical strategy, audience potential, target accounts, pipeline requirements, and anticipated returns.

• Utilize approved industry narratives and product messaging to develop event themes, sessions, speaker selections, and attendee experiences.

• Collaborate with the Industry Strategy Manager to establish sector credibility, identify relevant partnerships, and highlight customer or advocate voices.

• Lead the planning and execution of budgets, vendor management, logistics, creative direction, registration, speaker preparation, onsite delivery, and issue resolution.

• Link each event to Demand Generation, Content, Sales, and Customer teams through shared briefs, target lists, pre-event engagement strategies, and comprehensive follow-up plans.

• Provide Sales with event-specific narratives, discovery guidance, account insights, and engagement expectations.

• Develop repeatable playbooks, templates, and operational rhythms that enhance quality and minimize redundancy.

• Manage event performance reporting regarding target-account engagement, meetings, pipeline creation and progression, bookings influence, and program returns.

• Conduct post-event reviews with Sales and partners, capture insights, and adapt future investments or execution strategies based on outcomes.

• Leverage AI-enabled tools and automation to enhance planning, targeting, attendee experience, follow-up, and reporting.

⛳️ Requirements

• Proven track record of linking event investment to pipeline and revenue results.

• Excellent project, budget, vendor, stakeholder, and onsite management capabilities.

• Experience working closely with Sales, Demand Generation, Content, and industry professionals.

• Capability to activate approved product and industry narratives without developing new product positioning or claims.

🏝️ Benefits

• Medical, dental, and vision insurance

• Remote-flexible workforce

• Wellness Programs

• 401(k) program with employer match

• Flexible paid time off

• Generous Parental Leave

• Donations for Doers

• Pet insurance, legal and identity protection

• Tuition reimbursement program