PR Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Transform marketplace data into engaging narratives covering pricing, demand trends, breed rankings, puppy names, and buyer preferences.

• Develop shared data tools featuring real-time information and consistent core survey questions across various markets.

• Manage and execute the group editorial calendar for seven markets, focusing on seasonal news themes.

• Oversee trust and safety transparency reporting, including blocked listings, intercepted scams, protected buyer funds, and illegal import trends.

• Extract regional human-interest stories from breeder reviews, Trustpilot feedback, and support conversations.

• Act as PMG’s press desk and cultivate direct relationships with journalists.

• Prepare and equip country leads and founders as spokespeople with talking points, Q&A documents, data appendices, and interview preparation.

• Design and implement PMG’s inaugural dedicated PR function across eight brands and seven markets.

• Utilize AI tools to enhance data analysis, drafting, localization, and cross-market workflow automation.

• Brief agencies and freelancers while ensuring accountability.

⛳️ Requirements

• Minimum of 5 years in PR, communications, or journalism, ideally in-house.

• Proven experience securing coverage in national or major regional media outlets.

• Experience in data journalism is highly beneficial.

• Demonstrated ability to create stories from data rather than solely distributing press releases.

• Proficient in utilizing spreadsheets and dashboards for data analysis and verification.

• Regular, hands-on use of AI tools such as Claude or ChatGPT for research, drafting, localization, and workflow automation.

• Native-level English proficiency, with writing that requires no edits before reaching a journalist.

• Capable of functioning independently while briefing agencies and freelancers and ensuring their accountability.

• Experience in a reputation-sensitive marketplace or category under regulatory or campaign scrutiny is preferred.

• Prior experience conducting consumer surveys using panels or survey tools is advantageous.

• Familiarity with digital PR principles, including earned links, newsjacking, and syndication is preferred.

• A hands-on builder mentality and the ability to work with clarity, transparency, and collaboration.

🏝️ Benefits

• Flexible working hours.

• Remote-first work environment, allowing you to work from wherever you are most productive across Europe.

• Access to the Stockholm hub office.

• Opportunity to make a direct impact on strategy and assist over 10 million people each month.

• Chance to grow within an ambitious, high-performing team.

• Diverse team comprising more than 100 colleagues from around the globe.

• Competitive salary and benefits package.

• Strong support from leading European investors.