PPC Team Lead

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take full responsibility for Solvy’s PPC channel, overseeing strategy, campaign initiation, optimization, and scaling.

• Manage and distribute paid budgets effectively to meet CAC, ROAS, and payback objectives while profitably increasing revenue.

• Analyze product economics to inform bidding, target setting, and budgetary decisions.

• Establish and sustain tracking, conversions, and value-based optimization in collaboration with analytics and development teams.

• Conduct ongoing testing across advertisements, keywords, audiences, bidding strategies, and landing pages.

• Discover growth prospects in new GEOs, campaign types, channels, and funnels alongside the product team.

• Develop reports and present findings, insights, and strategies to management.

• Stay updated on platform enhancements and market shifts, converting them into competitive advantages.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in PPC/paid search, with complete accountability for accounts and budgets.

• Proficiency in Google Ads is essential; familiarity with Microsoft Ads is advantageous.

• Demonstrated history of profitably scaling paid acquisition, with measurable metrics in spend, ROAS/ROI, CAC, and payback results.

• Strong grasp of product unit economics, encompassing LTV, CAC, payback period, conversion funnel, retention, and margin.

• Competence in constructing and defending a unit economics model using spreadsheet software.

• In-depth knowledge of tCPA/tROAS, value-based bidding, campaign structures, Performance Max, keyword research, and negative keyword management.

• Experience with GA4, Google Tag Manager, conversion tracking, offline/server-side conversions, and value-based conversion setup.

• Advanced skills in Google Sheets/Excel.

• Proficient in working with BI dashboards and raw data.

• Systematic A/B testing of advertisements, landing pages, and bidding strategies.

• Familiarity with Google Ads Scripts, APIs, or rules.

• Experience with Meta, TikTok, Apple Search Ads, and cross-channel budget management.

• Proven experience in launching new GEOs and markets.

• Background in subscription, SaaS, EdTech, or other LTV-based economics is a plus.

• Knowledge of SQL, Looker Studio, or another BI tool is advantageous.

• Experience in Conversion Rate Optimization (CRO) is a plus.

🏝️ Benefits

• Access to internal and external lectures.

• Extensive corporate library.

• Financial support for external courses.

• English language lessons and speaking clubs.

• Option for remote work.

• Flexible work schedule.

• 28 paid vacation days annually.

• Up to 30 days of sick leave.

• Full coverage of all public holidays.

• Flexibility to exchange a working day for a day off and vice versa.

• Medical insurance coverage.

• Mental health program support.

• Compensation for sessions with a psychologist.

• Ukrainian Victory Support initiative.

• Gifts for special occasions.

• Quarterly team-building activities, either online or offline.