PPC Specialist

This is a fully remote position, open to applicants in Nigeria.

📋 Description

• Strategize, develop, launch, and oversee comprehensive Meta advertising campaigns for home service businesses located in the U.S.

• Create strategies that encompass targeting, campaign frameworks, budgets, bidding approaches, creative direction, offers, and lead-generation aims.

• Oversee and refine campaigns across HVAC, plumbing, roofing, electrical, landscaping, pest control, remodeling, painting, cleaning, construction, and various other residential services.

• Examine CPL, qualified lead rate, CAC, ROAS, conversion rates, frequency, CTR, CPM, and attribution metrics.

• Focus on lead quality and subsequent sales performance, rather than solely on lead volume.

• Work alongside CRM and sales teams to pinpoint campaigns, audiences, creatives, and offers that yield qualified customers.

• Design and implement A/B tests for creatives, audiences, offers, copy, landing pages, and campaign formats.

• Brief and collaborate with creative teams on hooks, angles, offers, video concepts, imagery, copy, and calls to action.

• Manage substantial advertising budgets and scale successful campaigns while adhering to target CPL and lead quality standards.

• Set up and track Meta Pixel, Conversions API (CAPI), events, tracking, and attribution metrics.

• Detect campaign inefficiencies, resolve tracking challenges, and formulate data-driven growth strategies.

• Prepare clear and actionable performance reports for clients and/or internal teams.

• Stay up-to-date with Meta Ads updates, Advantage+ solutions, attribution modifications, and emerging paid social strategies.

• Submit a resume/CV along with shareable creative links and details of required campaign experience.

⛳️ Requirements

• Demonstrated, hands-on experience managing Meta Ads campaigns specifically for U.S.-based home service businesses; this is essential and non-negotiable.

• A minimum of 4 years of hands-on experience with Meta Ads campaigns.

• Proven track record of generating leads for businesses within the U.S.

• Deep understanding of lead generation campaigns, local targeting, lead quality, CPL optimization, and scaling techniques.

• Experience in managing multiple Meta Ads accounts simultaneously, ideally within a performance marketing or digital marketing agency setting.

• Capability to showcase actual Meta advertising work from U.S. home service campaigns that you have personally managed or directly collaborated on.

• Ability to provide 2–5 examples of Meta ad creatives from U.S. home service campaigns.

• Advanced knowledge of Meta Ads Manager, Business Manager, Meta Pixel, Conversions API (CAPI), and Advantage+ campaigns.

• Strong grasp of Custom Audiences, Lookalike Audiences, interest targeting, attribution, and measurement post-iOS 14.

• Familiarity with Meta Lead Ads and Instant Forms.

• Experience with CRM systems such as GoHighLevel, HubSpot, or Salesforce.

• Knowledge of Google Analytics 4 (GA4) and best practices for landing-page conversion rate optimization (CRO).

• Meta Blueprint Certification is mandatory.

• Proficiency in Excel or Google Sheets for reporting and analysis of campaigns.

• Exceptional written and verbal communication skills in English.

• Must be comfortable working during Pacific Standard Time (PST) business hours.

• Must possess a reliable computer/laptop, stable high-speed internet connection, noise-free workspace, and backup internet/power solution.

• Minimum computer specifications: Intel Core i7 11th generation or higher, Core i5 13th generation or higher, AMD Ryzen 5/7/9 series 7000 or higher, or Macintosh Core i7/i5/M1/M2.

• At least 12 GB RAM, 128 GB SSD or greater, and 2 GB graphics memory.

• Mouse and keyboard are required.

• Internet jitter must be below 10ms, latency below 160ms, with upload speeds above 25 Mbps and download speeds above 40 Mbps.

• A LAN-cabled internet connection is mandatory.

• Reliable power backup capable of sustaining a minimum of 8 hours is required.

🏝️ Benefits

• Full-time remote position.

• Starting rate: USD $4.00 per hour.

• Requirement for a reliable computer/laptop.

• Stable high-speed internet connection is essential.

• Noise-free workspace is required.

• Backup internet/power solution must be in place.

• Noise-cancelling headset will be provided.

• LAN-cabled internet is a must.

• Reliable power backup that lasts a minimum of 8 hours, such as generators, solar panels, or portable power inverters.