PPC Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Strategize, create, launch, and oversee comprehensive Meta advertising campaigns for home service businesses located in the U.S.

• Formulate campaign strategies that encompass targeting, campaign organization, budget management, bidding, creative direction, offers, and lead generation goals.

• Supervise and enhance campaigns related to HVAC, plumbing, roofing, electrical work, landscaping, pest control, remodeling, painting, cleaning, construction, and other residential services.

• Assess CPL, qualified lead rate, CAC, ROAS, conversion rate, frequency, CTR, CPM, and attribution metrics.

• Focus on optimizing campaigns not just for lead volume but also for lead quality and subsequent sales performance.

• Collaborate with CRM and sales teams to pinpoint campaigns, target audiences, creatives, and offers that yield qualified customers.

• Design and implement A/B testing across various elements such as creatives, target audiences, offers, copy, landing pages, and campaign frameworks.

• Brief and work closely with creative teams regarding hooks, angles, offers, video concepts, imagery, copy, and calls to action.

• Manage substantial advertising budgets and scale successful campaigns while adhering to target CPL and ensuring lead quality.

• Set up and monitor Meta Pixel, Conversions API (CAPI), events, tracking, and attribution.

• Detect campaign inefficiencies, resolve tracking issues, and formulate data-driven growth strategies.

• Generate actionable performance reports for clients and/or internal stakeholders.

• Keep abreast of updates to the Meta Ads platform, Advantage+ solutions, changes in attribution, and evolving paid-social strategies.

⛳️ Requirements

• Demonstrated hands-on experience in managing Meta Ads campaigns specifically for U.S.-based home service businesses — essential and non-negotiable.

• A minimum of 4 years of direct experience with Meta Ads campaigns.

• Proven track record in generating leads for businesses based in the U.S.

• In-depth knowledge of lead generation campaigns, local targeting, lead quality metrics, CPL optimization, and scaling strategies.

• Experience handling multiple Meta Ads accounts at once, ideally in a performance marketing or digital marketing agency setting.

• Ability to showcase actual Meta advertising work from U.S. home service campaigns that you have personally managed or closely collaborated on.

• Capacity to provide 2–5 examples of Meta ad creatives from U.S. home service campaigns.

• Advanced expertise in Meta Ads Manager, Business Manager, Meta Pixel, Conversions API (CAPI), and Advantage+ campaigns.

• Strong understanding of Custom Audiences, Lookalike Audiences, interest targeting, attribution, and measurement post-iOS 14.

• Familiarity with Meta Lead Ads and Instant Forms.

• Experience working with CRM platforms like GoHighLevel, HubSpot, or Salesforce.

• Working knowledge of Google Analytics 4 (GA4) and best practices for landing-page conversion rate optimization (CRO).

• Meta Blueprint Certification is a must.

• Proficient in using Excel or Google Sheets for reporting and analysis related to campaigns.

• Exceptional written and verbal communication skills in English.

• Availability to work during Pacific Standard Time (PST) business hours.

• Minimum computer specifications: Intel Core i7 11th generation or higher, Intel Core i5 13th generation or higher, AMD Ryzen 5/7/9 minimum series 7000, or Core i7/i5/M1/M2 Macintosh.

• At least 12 GB RAM, 128 GB SSD or more, and 2 GB graphics memory.

• Working mouse and keyboard.

• Main internet requirements: jitter below 10ms, latency below 160ms, upload speed above 25 Mbps, download speed above 40 Mbps.

• Capability to test internet speed.

• LAN-cabled internet connection is mandatory.

• Power backup that can sustain a minimum of 8 hours; UPS alone is insufficient.

• Secondary internet connection: jitter below 10ms, latency below 160ms, with both upload and download speeds of at least 25 Mbps.

• Resume/CV that includes shareable links to relevant Meta ad creative samples.

• Application summary detailing experience in home service industries, duration of experience, roles and responsibilities, campaign objectives, and CPL/lead-generation outcomes where applicable.

• Consent to share submitted materials and the removal of any confidential, proprietary, or personally identifiable client information when necessary.

🏝️ Benefits

• Full-time remote position.

• Requires a reliable computer/laptop, stable high-speed internet connection, a noise-free workspace, and backup solutions for internet and power to ensure uninterrupted productivity.

• Noise-cancelling headset provided.

• LAN-cabled internet connection required.

• Reliable power backup capable of sustaining a minimum of 8 hours.

• Secondary internet backup included.