PPC Specialist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Strategize, initiate, and oversee Amazon advertising campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display, with exposure to Amazon DSP when applicable.

• Manage bids, budgets, targeting, and campaign frameworks to enhance account performance.

• Perform keyword research, analyze search terms, and expand audience/targeting.

• Recognize scalable campaigns and products, taking swift action when performance dips.

• Aim for performance metrics including ACOS, ROAS, CVR, and CTR.

• Examine advertising and account data to discern trends, risks, and growth prospects.

• Align advertising efforts with each client's broader commercial goals.

• Identify issues impacting areas beyond advertising and relay them to the wider account team.

• Assist in regular client performance meetings.

• Compile monthly performance reports detailing month-on-month performance, year-to-date results, and progress towards targets.

• Transform data into actionable insights and recommendations.

• Provide advertising analysis and commentary for business and performance reviews.

• Convert account strategies into specific advertising initiatives.

• Participate in account reviews, audits, and performance discussions.

• Share successful strategies, insights, and best practices with the performance team.

• Ensure accurate account documentation, reporting, and optimization records are maintained.

• Adhere to established advertising processes while identifying practical enhancements.

• Leverage automation, AI, and advertising technology to boost efficiency and performance.

• Investigate new Amazon advertising functionalities and platform advancements.

• Experiment with new methods and disseminate successful insights to the broader team.

⛳️ Requirements

• Demonstrated hands-on experience in managing Amazon advertising campaigns across Seller and/or Vendor accounts.

• Strong working proficiency in Sponsored Products, Sponsored Brands, and Sponsored Display.

• Experience overseeing substantial advertising budgets, ideally in the five to six-figure range.

• Comprehensive understanding of ACOS, ROAS, CVR, CTR, and the broader commercial implications of advertising choices.

• Excellent analytical skills and the ability to explore reasons behind performance fluctuations.

• Familiarity with advertising management or marketplace tools such as Pacvue, Adbrew, Helium 10, or similar platforms.

• Ability to communicate performance confidently and clearly to both colleagues and clients.

• Proactive and self-motivated approach with the ability to take initiative without constant oversight.

• Genuine interest in Amazon advertising, automation, AI, and the latest marketplace trends.

• Experience with Amazon DSP is advantageous but not mandatory.

🏝️ Benefits

• Flexible remote work arrangement.

• True ownership and accountability for client account performance.

• Exposure to Amazon DSP and the latest Amazon advertising capabilities.

• Opportunities to utilize automation, AI, and advertising technology.

• Chances to test innovative approaches and share successful insights.

• Professional collaboration and knowledge exchange with the performance team.