PPC Specialist

This is a fully remote position, open to applicants in Belarus, +2 more countries.

📋 Description

• Develop, initiate, and oversee PPC campaigns across Google Ads, Meta Ads, and other pertinent advertising platforms.

• Formulate and execute paid advertising strategies aimed at generating high-quality mortgage leads.

• Conduct keyword research, target audiences, and perform competitor analysis within the mortgage and lending sectors.

• Manage advertising budgets and refine campaigns to enhance CPL, CPA, conversion rates, and overall ROI.

• Craft and optimize ad copy, landing pages, and campaign structures.

• Monitor campaign performance while identifying potential areas for improvement.

• Establish and manage conversion tracking using Google Analytics 4, Google Tag Manager, and other relevant tools.

• Perform A/B testing to enhance campaign effectiveness.

• Analyze lead quality and work in collaboration with the sales team to improve lead generation outcomes.

• Ensure that advertising campaigns adhere to applicable mortgage advertising regulations and platform policies.

• Prepare regular performance reports and offer actionable recommendations.

• Keep abreast of PPC trends, developments in the mortgage market, and best practices in digital advertising.

⛳️ Requirements

• Prior experience in the mortgage industry is essential.

• Proven track record as a PPC Specialist or Performance Marketing Specialist within the mortgage sector.

• Practical experience managing Google Ads and Meta Ads campaigns for mortgage or lending products.

• Strong comprehension of the U.S. mortgage market, mortgage products, and borrower acquisition approaches.

• Experience in generating mortgage leads through paid advertising.

• Excellent analytical skills and the capability to optimize campaigns based on performance metrics.

• Familiarity with Google Analytics 4, Google Tag Manager, and conversion tracking.

• Knowledge of advertising compliance requirements within the mortgage and financial services industries.

• Ability to work independently, take ownership of campaigns, and introduce innovative ideas.

• Strong communication and problem-solving abilities.

🏝️ Benefits

• Opportunity to collaborate with a growing U.S. mortgage lending firm.

• A vibrant and cooperative marketing environment.

• The chance to take charge of paid advertising strategies and contribute directly to the company's growth.

• Competitive salary based on experience.

• Flexibility to work remotely.