PPC Specialist

This is a fully remote position, open to applicants in Philippines, +3 more countries.

📋 Description

• Plan, execute, oversee, and enhance PPC campaigns on Google Ads and other relevant paid media channels.

• Manage various campaign types, including Search, Display, Shopping, Performance Max, remarketing, and more.

• Perform keyword research, competitor analysis, audience insights, and search-term evaluations.

• Enhance campaign structures, targeting methods, bidding approaches, ad copy, and landing-page suggestions.

• Track and optimize CPC, CTR, CPA, ROAS, conversion rates, and advertising expenditures.

• Discover opportunities to boost campaign efficiency and scale successful campaigns.

• Set up and troubleshoot conversion tracking using Google Analytics 4 and Google Tag Manager.

• Carry out A/B testing across advertisements, audiences, bidding tactics, and landing pages.

• Manage budgets and allocate spending based on campaign performance and business goals.

• Create performance reports and convert campaign data into actionable insights.

• Collaborate with marketing, creative, sales, and client-facing teams to aid growth objectives.

• Keep updated with changes in advertising platforms, automation, attribution, and PPC best practices.

⛳️ Requirements

• 3–4+ years of professional experience in PPC / paid media.

• Strong hands-on experience with managing Google Ads campaigns.

• Proven track record of managing substantial advertising budgets and achieving measurable performance enhancements.

• Comprehensive understanding of paid search strategy, keyword analysis, bidding, targeting, and campaign optimization.

• Experience with Google Analytics 4 (GA4) and conversion tracking.

• Working knowledge of Google Tag Manager (GTM).

• In-depth understanding of performance marketing metrics, such as ROAS, CPA, CPC, CTR, CVR, and CAC.

• Capability to analyze campaign data and make data-driven optimization choices.

• Experience in creating performance reports and articulating results clearly to stakeholders or clients.

• Exceptional attention to detail coupled with strong analytical and problem-solving abilities.

• Proficient written and verbal communication skills in English.

• Ability to work autonomously and take ownership of campaign performance in a remote setting.

• Familiarity with Microsoft Ads, Meta Ads, LinkedIn Ads, or other paid acquisition platforms.

• Experience in managing multiple client accounts in an agency environment.

• Experience in eCommerce, SaaS, B2B lead generation, or rapidly growing digital businesses.

• Google Ads certifications.

• Familiarity with Looker Studio or other marketing reporting and visualization tools.

• Experience in optimizing landing pages and conversion rates.

🏝️ Benefits

• 💻 Fully Remote: Work from any location with international teams.

• 🤝 Peer Community: Connect with high-achieving sales professionals in our network.

• 🧭 Ongoing Support: Receive assistance from Huzzle both before and after your placement.

• 💰 Tailored Compensation: Salaries vary according to client and candidate preferences — we’ll align you with options that meet your objectives.