PPC Specialist

This is a fully remote position, open to applicants in Ukraine, +1 more country.

📋 Description

• Take full ownership of the PPC channel for Solvy, overseeing everything from strategy and campaign initiation to optimization and scaling.

• Manage and distribute paid budgets to meet target CAC, ROAS, and payback while effectively increasing revenue.

• Analyze product economics and utilize LTV, CAC, funnel conversion, and retention metrics to establish bids, targets, and budgets.

• Set up and maintain tracking systems, conversions, and value-driven optimization in collaboration with analytics and development teams.

• Conduct ongoing testing of advertisements, keywords, audience segments, bidding strategies, and landing pages.

• Identify new growth avenues by exploring new geographical locations, campaign types, channels, and enhancements to the funnel in conjunction with the product team.

• Develop reports and convey results, insights, and strategic plans to management.

• Stay informed about platform updates and market dynamics, transforming them into competitive advantages.

⛳️ Requirements

• A minimum of 2 years of hands-on experience in PPC/paid search, with complete accountability for accounts and budgets.

• Proficiency in Google Ads is essential; familiarity with Microsoft Ads is an advantage.

• Demonstrated success in profitably scaling paid acquisition, backed by measurable spend, ROAS/ROI, CAC, and payback outcomes.

• Strong grasp of product unit economics, including LTV, CAC, payback period, conversion funnel, retention, and margin.

• Capability to construct and defend a unit economics model using spreadsheets.

• In-depth knowledge of tCPA/tROAS, value-based bidding, campaign structures, Performance Max, keyword research, and managing negative keywords.

• Experience with GA4, Google Tag Manager, conversion tracking, offline/server-side conversions, and value-based conversion setup.

• Advanced skills in Google Sheets/Excel.

• Proficient in working with BI dashboards and raw data.

• Basic SQL knowledge is a significant advantage.

• Systematic A/B testing experience for ads, landing pages, and bidding strategies.

• Experience in subscription-based models, SaaS, EdTech, or other LTV-driven products is a plus.

• Familiarity with SQL, Looker Studio, or other BI tools is advantageous.

• Experience with Google Ads Scripts, APIs, or rules is beneficial.

• Experience with Meta, TikTok, or Apple Search Ads is a plus.

• Conversion Rate Optimization (CRO) experience is advantageous.

• Experience in launching new geographical markets and territories is a plus.

• No specific educational credentials are required.

🏝️ Benefits

• Access to internal and external lectures.

• A comprehensive corporate library.

• Financial support for external courses.

• English language lessons and speaking clubs.

• Flexible working hours.

• 28 days of paid vacation annually.

• Up to 30 days of sick leave.

• Full coverage of all public holidays.

• Ability to swap a working day for a day off and vice versa.

• Medical insurance coverage.

• Mental health program support.

• Compensation for sessions with a psychologist.

• Special occasion gifts.

• Quarterly team-building activities, both online and offline.

• Option for remote work.

• Office access in Kyiv and coworking spaces available in Lviv or Warsaw.