PPC Marketing Strategist

This is a fully remote position, open to applicants in Spain.

📋 Description

• Take full ownership of a portfolio of DTC and eCommerce Google Ads accounts, serving as the strategist, buyer, and primary client liaison.

• Handle monthly budgets that range from $5,000 to substantial six-figure amounts.

• Directly present results, strategies, and justifications to clients.

• Conduct thorough audits of campaign and ad group structures, including keywords, search terms, negatives, bidding strategies, impression share, feeds, landing pages, audiences, and conversion tracking.

• Create Loom audits tailored for clients.

• Distinguish between brand and non-brand performance in reporting.

• Analyze PMax brand and non-brand volumes to establish suitable targets.

• Review Google automation, auto-applied recommendations, assets, and sitelinks.

• Oversee Merchant Center feeds, product titles, disapprovals, promotions, and their impact on delivery.

• Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and resolve bottlenecks related to creative, offers, AOV, landing pages, checkout, and tracking.

• Develop landing pages, scripts, and reporting solutions.

• Optimize for NC-CPA and NC-ROAS utilizing incrementality methods such as geo holdouts.

• Conduct client calls during US Eastern business hours.

⛳️ Requirements

• Proven hands-on experience with Google Ads, managing significant budgets for DTC and eCommerce accounts.

• Demonstrated success in metrics such as CPA, ROAS, revenue, and the implementation of changes.

• Specific expertise in Shopping and PMax, alongside Search.

• Proficiency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM.

• AI-native work habits; currently utilizing Claude or a similar tool as part of daily operations.

• Capability to create and deploy landing pages using Claude or an equivalent tool.

• Native or near-native English communication abilities.

• Competence in articulating thoughts clearly, selling ideas, effectively challenging clients, and proactively raising issues.

• Availability to work during US Eastern business hours for client communications.

• Bonus: Experience in building or managing a Shopify store or operating Meta at scale.

🏝️ Benefits

• Work remotely from anywhere in the world.

• Enjoy a flexible schedule without a time clock.

• Experience autonomy and trust from the first day.

• Receive fast feedback.

• Opportunity for advancement into senior strategy roles with greater responsibility.

• Engage with genuine DTC and eCommerce brands and substantial budgets.

• Participate in aggressive testing and gain exposure to scalable frameworks.