Portfolio Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of one to two therapy lines with revenue accountability in areas including hormone health, sexual health, aesthetics, and longevity.

• Manage product launches from start to finish, including the workback plan and post-launch analysis.

• Collaborate with Clinical, Pharmacy Operations, Quality, and Regulatory teams to provide go/no-go recommendations.

• Create materials for providers, clinical reference guides, partner announcements, and website content.

• Oversee reviews by Medical Affairs, Regulatory, and Legal to ensure materials are clear and effective.

• Monitor script volume, provider engagement, partner adoption, and reorders; report findings and suggest next steps.

• Apply pricing updates, bundles, and clinic volume tiers across 503A and 503B channels.

• Keep an eye on competitive pricing across compounding pharmacies and telehealth services.

• Analyze margins and partner economics to identify risks such as margin erosion, discounting, and pricing threats.

• Maintain monthly category scorecards that track script volume, provider acquisition and retention, reorder rates, and margins.

• Conduct market research, competitive sizing, demand assessments, business cases, and forecasts for the formulary roadmap.

• Collect field intelligence from sales calls, provider discussions, and win/loss analyses.

• Develop sales battlecards, objection-handling resources, proof points, and support materials for pitches.

• Create partner launch kits, onboarding content, and ordering tools.

• Write compliant copy and claims, complete the MLR review process, and produce reusable pre-approved language.

• Ensure accuracy and compliance on prescriber- and partner-facing web pages that focus on conversions.

• Report directly to the Senior Director of Product Marketing and adhere to established category, pricing, and formulary strategies.

⛳️ Requirements

• Minimum of 5 years of experience in marketing.

• At least 3 years in brand, product, or category marketing within a pharmaceutical, healthcare, telehealth, or wellness organization, or a healthcare agency.

• Experience in marketing to or through healthcare professionals, providers, clinicians, or B2B buyers.

• Knowledge of the differences between healthcare professional/B2B marketing and consumer marketing.

• Proven experience navigating medical, legal, and regulatory (MLR) review processes.

• Demonstrated success with completed launches, field sales materials, and campaigns from inception to results.

• Exceptional writing skills with the ability to simplify complex clinical and commercial information into clear, concise language.

• Strong project management skills across multiple launches, review cycles, and web updates.

• Proficiency in utilizing AI for drafting, research, competitive analysis, and managing various workstreams, with the discernment to verify outputs for accuracy, compliance, and quality.

• Capability to organize open questions, make informed decisions based on available information, and adapt swiftly.

• Experience in the specified therapy lines is highly preferred, including Hormone Replacement, Men’s Health, Women’s Health, Sexual Health, Aesthetics, or Longevity.

• Experience in Weight Management/GLP-1 is an added advantage.

🏝️ Benefits

• Comprehensive medical coverage.

• Dental coverage.

• Vision coverage.

• Paid time off.

• 401(k) matching.

• Wellness perks.

• IV therapy.

• Access to compounded medications.

• Opportunities for growth, leadership, and innovation.

• Support for professional development.