Platform Partnerships Director

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Manage daily relationships with current platform partners, including LiveRamp, DSPs, marketplaces, and social media platforms.

• Identify, assess, negotiate, and finalize agreements with new distribution partners.

• Address partner-related issues concerning audience delivery, match rates, and distribution challenges.

• Ensure compliance with privacy, regulatory, and platform standards, taking into account healthcare data considerations and NAI/DAA frameworks.

• Supervise the complete partner integration process from technical specifications to live audience performance.

• Represent business and commercial needs during audience onboarding, mapping, and maintenance phases.

• Provide guidance on audience naming conventions and platform mappings.

• Monitor revenue performance for each partner, identify any underperformance, and implement corrective measures.

• Educate partner seller teams on audiences, use cases, and unique value propositions.

• Develop positioning, enablement materials, and go-to-market messaging in collaboration with marketing and sales teams.

• Assess partner commercial health and contract terms, escalating risks and recognizing opportunities for expansion.

• Supply insights on audience usage, demand, partners, buyers, and sales to the Product team.

• Integrate feedback regarding data quality, timeliness, and coverage into product strategy.

• Deliver market and competitive intelligence for the advancement of audience taxonomy.

• Analyze new audience concepts and provide recommendations for roadmap prioritization based on commercial significance.

• Collaborate across departments with Product, Data Science, Data Engineering, Sales, Operations, and external AdTech platform partners.

• Report directly to the AVP of Digital Sales.

⛳️ Requirements

• 5-8 years of experience in AdTech, Martech, or digital audience/marketing, with direct responsibility for platform or data partnerships.

• Proven history of securing new partners and increasing revenue through existing ones, including expertise in commercial negotiations.

• Familiarity with commercial models for launching data or audience products in third-party marketplaces and partner platforms, such as DSPs, data marketplaces, onboarding environments, and clean rooms.

• Understanding of programmatic advertising, audience taxonomy, and onboarding processes.

• Experience collaborating with product, data engineering, and data science teams.

• Ability to convert market and commercial insights into product direction without managing the build process.

• Strong commercial acumen and capability to interpret market signals, partner input, and performance metrics.

• High inclination for taking action.

• Excellent relationship-building abilities.

• Curiosity and strong organizational skills.

• Willingness to develop in a fast-paced environment.

🏝️ Benefits

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Unlimited paid time off.

• 401(k) plan with employer contributions.

• 401(k) matching.

• Access to industry-leading products.

• Flexible and dynamic work culture.

• Boundless opportunities resulting from rapid growth.

• Participation in the Definitive Cares community service group.

• Competitive benefits package.

• Emphasis on work-life balance.

• Resources to help you succeed.