Platform Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement merchant acquisition and activation initiatives utilizing Affirm’s platform and ISV channels.

• Determine suitable marketing channels for each unique opportunity.

• Develop integrated campaigns and leverage performance metrics to enhance outcomes.

• Collaborate with platform partners and various cross-functional teams at Affirm.

• Oversee channel strategy and execution for platform marketing initiatives.

• Create campaigns across owned, partner, lifecycle, events, sales-assisted, and paid media channels.

• Produce campaign briefs, content, partner toolkits, presentations, and performance summaries.

• Coordinate with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to roll out programs.

• Establish objectives, funnel stages, KPIs, attribution assumptions, and reporting needs.

• Evaluate performance and provide recommendations on investment, optimization, testing, or discontinuation.

• Understand platform partners’ business models, target audiences, and operational styles.

• Oversee multiple initiatives and navigate prioritization and capacity trade-offs.

• Develop reusable playbooks, templates, and channel practices based on successful campaigns.

⛳️ Requirements

• A minimum of 6 years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.

• Proven experience selecting and managing diverse marketing channels aligned with specific business objectives.

• Demonstrated success in measuring acquisition, conversion, activation, pipeline, revenue, or similar commercial outcomes.

• Strong analytical skills, particularly when dealing with incomplete attribution or performance data.

• Practical experience in developing campaign briefs, messaging, content, presentations, or performance reports.

• Excellent project management skills across multiple simultaneous workstreams.

• Quick adaptability in learning about new products, target audiences, and business models.

• Clear communication of recommendations, personal accountability, and readiness to manage execution details.

• Strong cross-functional communication abilities and stakeholder management skills.

• Visa sponsorship is not available for this position.

🏝️ Benefits

• Equity rewards may be part of the total compensation package.

• Monthly allowances for health, wellness, and technology expenses.

• 100% covered medical insurance for employees and their dependents.

• Dental and vision coverage for employees and their dependents.

• Remote-first work policy with flexibility within the country of employment.

• Flexible time off policy.

• Generous holiday schedule.

• Employee stock purchase plan (ESPP) offering discounted Affirm stock.

• Inclusive interview process with accommodations available for candidates with disabilities.

• In-person onboarding experience provided for all new hires.