Platform Marketing Lead

This is a fully remote position, open to applicants in Canada.

📋 Description

• Design and implement merchant acquisition and activation initiatives through Affirm’s platform and ISV channels.

• Determine the optimal marketing channels for each opportunity and create integrated campaigns.

• Utilize performance data to enhance campaign effectiveness.

• Collaborate with platform partners and cross-functional Affirm teams to convert merchant insights and business objectives into actionable programs.

• Manage channel strategy and execution for specified platform marketing initiatives.

• Create integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels.

• Develop campaign briefs, content, partner toolkits, presentations, and performance summaries.

• Work together with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence from concept to launch.

• Establish campaign goals, funnel stages, KPIs, attribution assumptions, and reporting requirements.

• Evaluate performance and provide recommendations on where to invest, optimize, test, or discontinue efforts.

• Familiarize yourself with various platform partners’ business models, target audiences, and operational styles.

• Oversee multiple programs and make decisions regarding priorities and resource allocation.

• Transform successful campaigns into reusable playbooks, templates, and channel practices.

⛳️ Requirements

• A minimum of 6 years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.

• Proven experience in selecting and managing various marketing channels to meet defined business objectives.

• A track record of measuring acquisition, conversion, activation, pipeline, revenue, or other comparable commercial results.

• Strong analytical judgment, including the ability to make decisions with incomplete attribution or performance data.

• Practical experience in creating campaign briefs, messaging, content, presentations, or performance reports.

• Excellent project management skills across multiple concurrent initiatives.

• Ability to quickly learn about new products, target audiences, and business models.

• Clear communication of recommendations, personal accountability, and a willingness to manage execution details.

• Strong cross-functional communication and stakeholder management skills.

🏝️ Benefits

• Monthly stipends for health, wellness, and technology expenses.

• 100% subsidized medical coverage for employees and their dependents.

• Dental and vision coverage for employees and their dependents.

• Flexible time off policy.

• Generous holiday schedule.

• Employee stock purchase plan (ESPP) allowing employees to purchase Affirm stock at a discount.

• Remote-first work flexibility.

• In-person onboarding experience.

• Inclusive interview process with accommodations for candidates with disabilities.