Performance Media Marketer

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take charge of the complete execution of paid programs across Google Ads, Meta, and various programmatic/paid social platforms.

• Develop, initiate, and oversee campaigns across Search, Demand Generation, Mobile UAC, and paid social media.

• Optimize daily budget distribution and suggest adjustments in spending based on performance metrics.

• Establish and maintain tracking systems, UTMs, and conversion metrics.

• Create AI-driven workflows to enhance operational efficiency and extract insights.

• Track campaign performance against Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), and signup objectives.

• Examine trends and formulate optimization strategies focusing on bids, audiences, budgets, and creative content.

• Develop and sustain performance dashboards and periodic reports.

• Conduct structured tests on audiences, creative elements, bidding tactics, and landing pages.

• Collaborate with design and creative teams to enhance ad creative.

• Partner with Strategy & Analytics for tracking, attribution, and reporting purposes.

• Work together with design and lifecycle partners to ensure alignment of paid creative and messaging.

• Relay campaign performance and budgetary decisions to stakeholders.

⛳️ Requirements

• Minimum of 3 years of practical experience managing paid campaigns on Google Ads and Meta Ads Manager, with familiarity in other programmatic channels.

• Proven history of managing budget allocation and pacing, along with making data-driven spending decisions.

• Strong analytical abilities and proficiency in spreadsheets and reporting.

• Experience in utilizing AI for developing custom analyses and workflows.

• Keen attention to detail in campaign setup, tracking, budgeting, and reporting.

• Knowledge of UTMs, pixels, conversion APIs, GA4, or equivalent systems.

• Self-motivated individual capable of steering a testing roadmap and managing daily campaigns with minimal supervision.

• Exceptional written and verbal communication skills.

• Experience collaborating across functions with design, analytics, and growth teams.

• Proficient in English.

• Preferred: experience in fintech, startups, or high-growth environments.

• Preferred: familiarity with additional programmatic/DSP or paid social platforms.

• Preferred: experience with BI tools like Metabase, Looker, Tableau, or similar.

🏝️ Benefits

• Budgets for learning and development.

• A positive, inclusive, and supportive culture.

• Access to modern technologies and architectural patterns.

• A distributed team across Latin America.

• Office locations in NYC and India.