Performance Marketing Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts while acting as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for clients without technical backgrounds.

• Cultivate strong client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and foster growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign adjustments.

• Daily performance monitoring and campaign adjustments based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and devise strategies for improvement.

• Experiment with audiences, messaging, and creative content.

• Contribute to the creation of ad copy and campaign messaging.

• Set up and resolve issues related to tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate processes with Zapier, and set up lead-routing workflows.

• Address technical challenges between advertising platforms and client systems.

• Proactively monitor tracking and lead flow.

• Report to the Associate Director of Operations while being accountable for client outcomes, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media, particularly with Meta advertising.

• Proven experience in managing multiple client accounts and leading client-facing discussions.

• Demonstrated ability to manage campaigns to meet specific performance targets while aiding client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Knowledge of lead-generation and appointment-setting campaigns.

• Preferred: Familiarity with video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase sales funnels.

• Preferred: Background in direct-response advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation days, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Work Schedule.

• Performance Bonus.