Performance Marketing Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client calls to discuss performance, strategy, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into straightforward, actionable insights for non-technical clients.

• Foster strong client relationships to enhance retention, renewals, and referrals.

• Address account issues proactively to ensure stability and growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign variables.

• Monitor performance daily, adjusting based on cost-per-appointment and other essential metrics.

• Identify underperforming campaigns and devise strategies to enhance results.

• Experiment with audiences, messaging, and creatives to discover opportunities for improved performance.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Resolve technical issues between advertising platforms and client systems.

• Proactively oversee tracking and lead flow to avert issues impacting client outcomes.

• Report to the Associate Director of Operations, maintaining accountability for client results, relationships, and retention.

⛳️ Requirements

• Over 4 years of practical paid media experience, particularly in Meta advertising.

• Proven experience managing multiple client accounts and leading client-facing discussions simultaneously.

• Demonstrated capability to steer campaigns towards established performance targets while facilitating client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation techniques.

• Excellent communication, organizational, and problem-solving abilities.

• Experience in financial services marketing (preferred).

• Background in lead-generation and appointment-setting campaigns (preferred).

• Knowledge of video sales letter marketing (preferred).

• Experience with high-ticket or considered-purchase funnels (preferred).

• Expertise in direct-response advertising (preferred).

🏝️ Benefits

• Paid Time Off, including vacation, sick days, and public holidays.

• Opportunities for Training & Development.

• Work From Home options.

• Flexible scheduling.

• Performance Bonus incentives.