Performance Marketing Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts while acting as the main point of contact.

• Conduct bi-weekly client calls to discuss performance, strategy, priorities, and action items.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for clients who may not be technically inclined.

• Develop robust client relationships that foster retention, renewals, and referrals.

• Proactively address account challenges to ensure stability and growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and various campaign parameters.

• Monitor performance on a daily basis and adjust strategies based on cost-per-appointment and other vital metrics.

• Identify underperforming campaigns and devise strategies for improvement.

• Experiment with audiences, messaging, and creative elements to uncover opportunities for enhanced performance.

• Contribute to ad copy and campaign messaging efforts.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows using Zapier, and manage lead-routing processes.

• Address technical issues arising between advertising platforms and client systems.

• Proactively track and manage lead flow to avert problems that could negatively impact client outcomes.

• Report to the Associate Director of Operations and take responsibility for client outcomes, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in paid media, particularly with Meta advertising.

• Experience in managing multiple client accounts simultaneously and leading client-facing discussions.

• Demonstrated capability to guide campaigns towards set performance objectives while ensuring client retention.

• Familiarity with conversion tracking, pixels, and foundational marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Background in financial services marketing.

• Preferred: Experience with lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Understanding of high-ticket or considered-purchase funnels.

• Preferred: Experience in direct-response advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling available.

• Performance Bonus offered.