Performance Marketing Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client calls to discuss performance, strategy, priorities, and upcoming steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for clients who may not be technically inclined.

• Foster strong client relationships that enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and booking appointments.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and various campaign variables.

• Daily monitor performance and adjust based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and create strategies to enhance results.

• Experiment with audiences, messaging, and creative assets to uncover opportunities for improved performance.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Resolve technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avoid issues that could impact client outcomes.

• Report to the Associate Director of Operations and remain accountable for client results, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media, particularly with Meta advertising.

• Proven ability to manage multiple client accounts while leading client-facing discussions.

• Demonstrated success in managing campaigns to meet defined performance targets while supporting client retention.

• Experience with conversion tracking, pixels, and basic marketing automation tools.

• Strong communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Familiarity with video sales letter marketing.

• Preferred: Experience in high-ticket or considered-purchase funnels.

• Preferred: Knowledge of direct-response advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Work From Home options.

• Flexible Scheduling.

• Performance Bonus incentives.