Performance Marketing Specialist, Paid Search – Media

This is a fully remote position, open to applicants in North America.

📋 Description

• Oversee Google initiatives and manage paid media across Search, YouTube, Display, DOOH, and LLMs.

• Strategize, launch, and enhance advertising campaigns.

• Convert Sales and Demand Generation objectives into actionable plans categorized by stage, persona, and segment.

• Develop copy and creative strategies in collaboration with Creative, Customer Marketing, and Product Marketing teams.

• Create search campaigns from start to finish, covering keyword strategy, match types, negative keywords, bidding, ad copy, audiences, and assets.

• Conduct thorough quality assurance on copy, assets, campaign structure, audiences, UTMs, and keywords.

• Collaborate with the EMEA team to adapt global campaigns for local markets.

• Monitor tasks, requests, and service level agreements using Asana.

• Manage audience-list hygiene and targeting across various platforms.

• Construct audiences utilizing both first- and third-party data.

• Oversee pixel management and the architecture for primary versus secondary conversions.

• Administer budgets based on lead volume, lead quality, conversion rates, pipeline metrics, and return on investment.

• Supervise pacing, anomaly detection, and maintain documented budget pacing.

• Execute structured tests on audiences, creatives, landing pages, copy, and bidding strategies.

• Perform continuous search-query analysis and keyword enhancement.

• Facilitate weekly optimization meetings across channels.

• Provide weekly, monthly, and quarterly reports with clear recommendations.

• Conduct campaign hindsight reviews.

• Stay informed on platform updates, privacy regulations, and B2B market trends.

• Work collaboratively with Paid Social, Sales, Customer Marketing, Demand Generation, Creative, Product Marketing, and EMEA teams.

⛳️ Requirements

• 2–3 years of practical paid media experience, preferably within a media agency or performance-oriented setting.

• Hands-on experience in developing and optimizing search campaigns using Google Ads, particularly focusing on lead generation.

• Familiarity with conversion tracking, including pixels, UTMs, and the difference between primary and secondary conversions.

• Experience in budget management and pacing against objectives, ideally optimizing for leads, pipeline, cost efficiency, and ROI.

• Proven track record of executing structured tests and translating results into actionable insights.

• Experience in a B2B or B2B SaaS context is preferred.

• Familiarity with ad placements across YouTube, Display, DOOH, or LLMs is preferred.

• Experience in localizing campaigns for EMEA markets is advantageous.

• Experience in building and managing audiences from first- and third-party data is preferred.

• Familiarity with HubSpot, 6sense, Dreamdata, Asana, and/or Salesforce is preferred.

• Exceptional attention to detail, particularly in quality assurance processes.

• Strong analytical skills and substantial experience in performance optimization.

• Ability to write clearly for ad copy targeting diverse audiences and markets.

• Capable of transitioning between strategic planning and tactical execution.

• Strong project management abilities with a capacity to handle multiple campaigns simultaneously.

🏝️ Benefits

• Unlimited vacation time – employees are encouraged to take at least 3 weeks off each year.

• Competitive compensation package that includes stock options.

• Fully remote team – you can choose your location.

• Work from home stipend provided.

• Apple laptops are supplied for new employees.

• Annual training and development budget for every employee.

• Maternity and Paternity leave available for eligible employees.

• Opportunity to collaborate with intelligent colleagues, grow professionally, and create a significant impact.