Performance Marketing Specialist, Paid Search

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of paid search CPA, blended CAC, and new subscriber volume across Canada, the US, and Oddies/Australia.

• Oversee the structure of Google Ads Search, Shopping, Performance Max, Demand Gen, and YouTube accounts.

• Manage budget pacing, bid strategy, search term analysis, negative keyword maintenance, and RSA testing.

• Lead paid search efforts for corporate, workplace, and wholesale B2B accounts.

• Develop Microsoft Advertising, Bing Audience Network, and Reddit Ads into impactful channels.

• Assess emerging search surfaces, such as AI answer engines and shopping agents.

• Reconcile platform-reported conversions with GA4 and Triple Whale data.

• Report on cost per new customer instead of cost per conversion.

• Craft and test ad copy while adhering to character limits.

• Collaborate with the web/CRO team to enhance paid landing page performance.

• Own the paid search technology stack and leverage AI/automation.

• Provide data-driven leadership reports with insights and recommendations.

⛳️ Requirements

• 2-4 years of experience in paid search or PPC, with direct responsibility for a budget and a CPA number (DTC/e-commerce preferred).

• Extensive knowledge of Google Ads: match types, bid strategies, Performance Max, audience signals, conversion imports, and offline conversion tracking.

• Experience managing multiple markets or regions.

• US launch experience is preferred.

• Ability to determine when a market requires its own structure.

• Excellent short-form copywriting skills and effective stakeholder communication.

• Demonstrated reliability: fulfill commitments from start to finish and identify risks early.

• Experience in B2B or lead-generation paid search is a bonus.

🏝️ Benefits

• Complimentary grocery plan.

• Bi-annual performance bonus linked to both company and personal targets.

• Health plan available after 3 months.

• RRSP matching available after 12 months.

• 20 days of Paid Time Off (PTO).

• Fully remote position within Canada, offering flexible working hours.

• Significant opportunities for advancement within the company.