Performance Marketing Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Collaborate with marketing colleagues in areas such as paid advertising, content creation, copywriting, and design to initiate and enhance campaigns on Facebook and Instagram.

• Direct campaign strategy, efficiently manage budgets, and optimize return on investment (ROI).

• Monitor and evaluate performance metrics such as CTR, CPC, CPM, ROAS, and CPA, and act based on insights gained.

• Conduct systematic A/B testing on creatives, copy, target audiences, and landing pages.

• Keep abreast of platform updates, new advertising formats, and targeting capabilities.

• For more seasoned candidates, assist in developing scaling strategies and support the growth of peers.

⛳️ Requirements

• 4 to 8 years of direct experience in managing campaigns using Meta Ads Manager (Facebook, Instagram).

• Demonstrated capability to manage budgets and achieve ROI at scale.

• Metrics-focused, analytical, and a team player with the ability to communicate insights effectively.

• Experience with Google Ads, YouTube Ads, or LinkedIn Ads is advantageous.

• Knowledge of landing page tools, analytics platforms, or marketing automation is a plus.

🏝️ Benefits

• Collaborate with a comprehensive marketing team that comprises experts in paid advertising, SEO, content, and more.

• Contribute significantly to campaigns where your expertise has a direct impact on measurable growth.

• Rapid learning opportunities, frequent experimentation, and growth within a collaborative environment that values innovation.

• Competitive salary package.

• Join WIN — a top-ranked, technology-driven, and rapidly growing brand acknowledged as the most innovative in its industry.