Performance Marketing Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the paid acquisition strategy and its execution across paid search channels.

• Directly oversee and enhance campaigns on Google Ads and Microsoft Ads, with potential involvement in Meta or other platforms as necessary.

• Manage relationships and performance metrics for lead generation partners and marketplaces.

• Handle budgets, forecasts, and performance objectives linked to product-level unit economics.

• Monitor campaign and product performance, identifying areas of inefficiency and opportunities for scaling.

• Design and implement structured experiments across various funnels, landing pages, ad copy, and bidding strategies.

• Collaborate with content and SEO teams to plan and prioritize content that aligns with product strategy and performance insights.

• Work closely with developers to define and deliver acquisition-related features such as forms, landing pages, and tracking implementations.

⛳️ Requirements

• 3 to 8 years of hands-on experience in performance or growth marketing with direct responsibility for paid media.

• Strong expertise in managing paid search at scale, particularly with Google Ads and Microsoft Ads.

• Proven history of managing significant budgets with accountability for ROI and operational efficiency.

• Strong analytical skills with proficiency in GA4, Looker Studio or comparable BI tools, and spreadsheets.

• Solid grasp of conversion tracking, attribution models, and data quality considerations.

• Experience in executing CRO initiatives and analyzing landing page and funnel performance.

• Comfortable operating in dynamic, performance-oriented environments with minimal procedural constraints.

• Familiarity with SEO fundamentals and content strategy is advantageous.

• Experience in insurance, finance, or regulated lead generation sectors is a strong plus.

🏝️ Benefits

• Work-from-home position.

• Opportunities for career development.

• Professional growth opportunities.

• Generous rewards for achievements.

• Collaborative, fast-paced work environment.

• Autonomy and opportunities for creative contributions.