Performance Marketing Specialist

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Develop, implement, and enhance paid advertising strategies across Meta, Google, TikTok, and Snapchat.

• Assess campaign performance and refine targeting, bidding strategies, and audience segmentation to boost CPA, CPL, and ROAS.

• Monitor and evaluate campaign performance utilizing Google Analytics 4 (GA4), Pixels, and UTM parameters.

• Execute A/B testing for advertising creatives, target audiences, and ad placements.

• Oversee daily advertising expenditures and ensure campaigns stay within designated budget limits.

• Collaborate with Design and Content teams to create and enhance advertising creatives.

• Partner with Data and Technology teams to guarantee accurate conversion tracking and attribution.

• Work alongside Sales teams to evaluate lead quality and pinpoint areas for enhancement.

• Generate weekly and monthly performance reports detailing key metrics, trends, challenges, and optimization suggestions.

• Supervise advertising account status, campaign approvals, and technical challenges to maintain campaign flow.

⛳️ Requirements

• 2–3 years of experience in Performance Marketing, Digital Marketing, or Paid Media.

• Practical experience in managing paid campaigns across Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads.

• Strong grasp of performance marketing KPIs, including CPA, CPL, ROAS, CTR, and conversion rates.

• Familiarity with Google Analytics 4 (GA4), Pixel tracking, and UTM parameters.

• Excellent analytical skills with the capability to analyze campaign data and suggest enhancements.

• Proficient in Excel or Google Sheets for reporting and performance assessment.

• Strong communication and collaboration abilities.

• Proficient in both Arabic and English.

🏝️ Benefits

• Comprehensive health coverage.

• Opportunities for professional development and training.

• Flexible work hours and remote work options.

• Engaging and inclusive company culture.