Performance Marketing Specialist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Manage, conduct quality assurance, and optimize Meta Ads and Google Ads campaigns for all 8 Stayd brands.

• Oversee expenditure, conversions, cost per lead/cost per acquisition, and lead quality.

• Determine successful strategies, scale effective campaigns, and modify or discontinue those that are underperforming.

• Ensure campaigns are continuously active and launching, preventing any from remaining inactive.

• Take ownership of tracking and confirm events and conversions through GA4, Google Tag Manager, Tag Assistant, and Meta Events Manager.

• Resolve issues related to tracking, website functionality, event discrepancies, and other technical challenges utilizing Chrome DevTools.

• Monitor the performance of campaigns and websites, maintain precise reporting, spot anomalies, and offer actionable insights.

• Assist with organic and local growth initiatives using Google Search Console, Google Business Profile, and Semrush.

• Plan, launch, evaluate, and document tests across various campaigns, audiences, creatives, landing pages, and offers.

• Leverage Claude, Claude Code, Codex, and Grok to automate reporting tasks, analyze data, troubleshoot issues, generate variations, support research, enhance workflows, and minimize repetitive tasks.

• Organize files, documentation, and workflows via Google Workspace/Drive and ensure effective communication through Slack.

• Refine ongoing processes, systems, and workflows.

• Report directly to the Director of GTM.

• Manage campaign velocity, machine uptime, conversion rates, tracking accuracy, AI systems, automation, and testing frequency; assist the Director concerning cost per qualified lead and lead quality.

⛳️ Requirements

• Practical experience in managing Meta Ads and Google Ads campaigns.

• In-depth knowledge of GA4.

• Proficiency with Google Tag Manager and Tag Assistant.

• Familiarity with Meta Ads Manager and Meta Events Manager.

• Ability to troubleshoot tracking and technical issues effectively.

• Experience with Google Search Console.

• Knowledge of Google Business Profile.

• Strong analytical and problem-solving capabilities.

• Excellent written English skills and keen attention to detail.

• Strong organizational skills and the ability to juggle multiple priorities.

• Quick and proactive communicator who identifies issues early on.

• Comfortable working independently in a remote setting.

• Experience utilizing AI tools in daily tasks.

• Must be willing and able to work during US Mountain Time hours.

🏝️ Benefits

• Access to AI tools and support to expedite project delivery.

• Flexible remote work environment.

• Full-time schedule of approximately 40 hours per week.