Performance Marketing Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Execute, oversee, and enhance Meta Ads and Google Ads campaigns for all 8 Stayd brands.

• Track expenditures, conversions, cost-per-lead (CPL)/cost-per-acquisition (CPA), and lead quality.

• Analyze successful strategies, scale effective campaigns, and modify or discontinue those that are underperforming.

• Ensure campaigns remain active and are consistently launched, with no idle or malfunctioning ads.

• Manage tracking processes and confirm that events and conversions are triggered accurately.

• Resolve tracking, website, and event discrepancies, as well as technical issues utilizing Chrome DevTools and other resources.

• Supervise campaign and website performance, maintain precise reporting, identify irregularities, and provide recommendations.

• Assist with organic and local growth initiatives using Google Search Console, Google Business Profile, and Semrush.

• Initiate, assess, document, and refine tests across campaigns, audiences, creatives, landing pages, and offers.

• Leverage Claude, Claude Code, Codex, and Grok to automate reporting, analyze data, troubleshoot problems, generate variations, conduct research, and enhance workflows.

• Organize files, documentation, and workflows via Google Workspace/Drive and communicate through Slack.

• Develop improved systems and automate repetitive tasks.

• Report directly to the Director of GTM.

• Take ownership of campaign velocity, machine uptime, conversion rates, tracking precision, AI systems, automation, and testing frequency; assist the Director with qualified-lead cost and quality.

⛳️ Requirements

• Practical experience managing Meta Ads and Google Ads campaigns.

• Comprehensive understanding of GA4.

• Proficiency with Google Tag Manager and Tag Assistant.

• Familiarity with Meta Ads Manager and Meta Events Manager.

• Skilled in troubleshooting tracking and technical challenges.

• Experience utilizing Google Search Console.

• Knowledge of Google Business Profile.

• Strong analytical and problem-solving abilities.

• Excellent written English skills and a keen attention to detail.

• Strong organizational skills with the capability to juggle multiple priorities.

• Quick, proactive communicator who identifies issues early.

• Comfortable working independently in a remote setting.

• Experience with AI tools in daily operations.

• Must be willing and available to work during US Mountain Time hours.

🏝️ Benefits

• Opportunity for remote work.

• Access to AI tools and support to facilitate rapid project delivery.