Performance Marketing Specialist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Execute paid media campaigns for all 8 brands under Stayd.

• Initiate, quality assure, manage, and enhance campaigns on Meta Ads and Google Ads.

• Oversee expenditure, conversions, cost per lead/acquisition (CPL/CPA), and lead quality.

• Recognize and expand successful campaigns while adjusting or discontinuing those that underperform.

• Take ownership of tracking and ensure that events and conversions are firing accurately.

• Engage directly with GA4, Google Tag Manager, Tag Assistant, and Meta Events Manager.

• Diagnose issues with tracking, website performance, event inconsistencies, and other technical challenges.

• Assess campaign and website effectiveness, ensuring reporting remains precise.

• Spot anomalies and transform data into actionable insights.

• Assist with organic and local growth initiatives using Google Search Console, Google Business Profile, and Semrush.

• Design, initiate, evaluate, document, and refine tests across campaigns, demographics, creative assets, landing pages, and offers.

• Utilize Claude, Claude Code, Codex, and Grok for automating reports, analyzing data, troubleshooting problems, generating variations, supporting research, enhancing workflows, and minimizing repetitive tasks.

• Manage documentation, files, and workflows via Google Workspace/Drive.

• Communicate effectively through Slack.

• Enhance repetitive processes and establish more efficient systems.

• Oversee campaign speed, machine uptime, conversion rates, tracking precision, AI automation, and testing frequency.

• Support the Director in evaluating cost per qualified lead and lead quality by brand and source.

• Report directly to the Director of GTM.

⛳️ Requirements

• Practical experience in managing Meta Ads and Google Ads campaigns.

• Proficient understanding of GA4.

• Familiarity with Google Tag Manager and Tag Assistant.

• Experience utilizing Meta Ads Manager and Meta Events Manager.

• Capable of troubleshooting tracking and technical challenges.

• Experience with Google Search Console.

• Knowledge of Google Business Profile.

• Strong analytical and problem-solving capabilities.

• Exceptional written English skills and a keen attention to detail.

• Strong organizational abilities and adept at handling multiple priorities.

• Quick, proactive communication and early identification of problems.

• Comfortable working autonomously in a remote setting.

• Experience leveraging AI tools in daily tasks.

• Available to work during US Mountain Time hours.

• Nice-to-haves: Familiarity with Microsoft Clarity, Semrush, Google Ads Editor, Canva, Looker Studio, APIs, webhooks, light scripting, marketing automation, local SEO, and backgrounds in hospitality, real estate, property management, or short-term rentals.

🏝️ Benefits

• Access to AI tools and support for rapid project completion.

• Flexible remote work options.

• Full-time schedule of approximately 40 hours per week.