Performance Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts and act as the main contact for all inquiries.

• Facilitate bi-weekly client meetings to discuss performance, strategy, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for clients without a technical background.

• Develop client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to maintain stability and foster growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and various campaign elements.

• Daily monitor campaign performance and make adjustments based on cost-per-appointment and other significant metrics.

• Identify underperforming campaigns and formulate strategies to enhance outcomes.

• Experiment with audiences, messaging, and creative content.

• Contribute to the development of ad copy and campaign messaging.

• Set up and resolve tracking issues, including Meta pixels and conversion events.

• Configure integrations with Calendly, automate processes through Zapier, and manage lead-routing workflows.

• Address technical challenges between advertising platforms and client systems.

• Monitor tracking and lead flow to mitigate issues affecting client outcomes.

• Report directly to the Associate Director of Operations, ensuring accountability for client results, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media, particularly with Meta advertising.

• Demonstrated experience in managing multiple client accounts and leading client-facing discussions.

• Proven track record of driving campaigns to meet defined performance goals while supporting client retention.

• Familiarity with conversion tracking, pixels, and foundational marketing automation.

• Excellent communication, organizational, and problem-solving capabilities.

• Preferred: Experience in financial services marketing.

• Preferred: Expertise in lead-generation and appointment-setting campaigns.

• Preferred: Background in video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Knowledge of direct-response advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.