Performance Marketing Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts while acting as the primary liaison.

• Conduct bi-weekly client meetings to discuss performance, strategies, priorities, and next actions.

• Prepare and deliver bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert campaign data into straightforward, actionable insights for clients with non-technical backgrounds.

• Cultivate robust client relationships that enhance retention, renewals, and referrals.

• Anticipate and resolve account issues to foster stability and growth.

• Design, launch, and optimize Meta campaigns aimed at lead generation and securing appointments.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign variables.

• Track performance on a daily basis and adjust based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and formulate strategies to enhance outcomes.

• Experiment with audiences, messaging, and creative elements to uncover opportunities for improved performance.

• Contribute to ad copy and campaign messaging efforts.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows with Zapier, and establish lead-routing processes.

• Address technical challenges between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that may impact client results.

• Report to the Associate Director of Operations, holding accountability for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in paid media, particularly with Meta advertising.

• Proven track record of managing multiple client accounts while leading client-facing discussions.

• Demonstrated ability to steer campaigns towards established performance goals while facilitating client retention.

• Experience with conversion tracking, pixels, and fundamental marketing automation practices.

• Excellent communication, organizational, and problem-solving skills.

• Preferred: Marketing experience in financial services.

• Preferred: Experience with lead-generation and appointment-setting initiatives.

• Preferred: Background in video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase sales funnels.

• Preferred: Knowledge of direct-response advertising strategies.

🏝️ Benefits

• Paid Time Off, inclusive of vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Remote Work options available.

• Flexible scheduling to accommodate personal needs.

• Performance-based bonuses.