Performance Marketing Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, priorities, and next steps.

• Prepare and dispatch bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert campaign data into clear, actionable insights for non-technical clients.

• Establish robust client relationships that enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign elements.

• Monitor performance on a daily basis and adjust based on cost-per-appointment and other crucial metrics.

• Analyze underperforming campaigns and devise strategies for improvement.

• Experiment with audiences, messaging, and creative elements to uncover opportunities for enhanced performance.

• Contribute to ad copy and overall campaign messaging.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate tasks using Zapier, and establish lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Proactively track lead flow and monitoring to avert issues that could impact client outcomes.

• Report to the Associate Director of Operations while being accountable for client results, relationships, and retention.

⛳️ Requirements

• 4+ years of direct experience in paid media, particularly in Meta advertising.

• Proven track record of managing multiple client accounts concurrently and leading client-facing discussions.

• Demonstrated capability to steer campaigns towards specific performance objectives while fostering client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Background in lead-generation and appointment-setting campaigns is preferred.

• Knowledge of video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Proficiency in direct-response advertising is preferred.

🏝️ Benefits

• Paid Time Off, inclusive of vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• Flexible Scheduling.

• Performance Bonus incentives.