Performance Marketing Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts while acting as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into straightforward, actionable recommendations for non-technical clients.

• Foster strong client relationships that enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, audience targeting, bid strategies, creative testing, and campaign variables.

• Daily monitor performance and make necessary adjustments based on cost-per-appointment and other critical metrics.

• Analyze underperforming campaigns and create strategies to enhance results.

• Experiment with audiences, messaging, and creative to uncover opportunities for improved performance.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate processes via Zapier, and establish lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that could impact client outcomes.

• Report to the Associate Director of Operations and remain accountable for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of direct experience in paid media, with a significant emphasis on Meta advertising.

• Demonstrated experience in managing multiple client accounts and leading client-facing discussions simultaneously.

• Proven track record of managing campaigns to meet established performance targets while ensuring client retention.

• Familiarity with conversion tracking, pixels, and foundational marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Expertise in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Proficiency in direct-response advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation days, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexibility to Work From Home.

• Adjustable Schedule.

• Performance Bonus.