Performance Marketing Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategies, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for clients with non-technical backgrounds.

• Establish and nurture strong client relationships that foster retention, renewals, and referrals.

• Anticipate and resolve account issues proactively to ensure stability and growth.

• Design, launch, and optimize Meta campaigns aimed at lead generation and booking appointments.

• Oversee budgets, target audiences, bidding strategies, creative testing, and various campaign elements.

• Monitor performance daily and modify campaigns based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and devise strategies to enhance their results.

• Experiment with different audiences, messaging, and creative elements to uncover opportunities for improved performance.

• Contribute to ad copy and overall campaign messaging.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate processes with Zapier, and establish lead-routing workflows.

• Address technical challenges between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that may impact client outcomes.

• Report to the Associate Director of Operations and take responsibility for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of direct experience in paid media, particularly with Meta advertising.

• Proven expertise in managing multiple client accounts simultaneously and leading client-facing discussions.

• Demonstrated capability to drive campaigns towards set performance goals while ensuring client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation tools.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Experience with lead-generation and appointment-setting campaigns.

• Preferred: Background in video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Knowledge of direct-response advertising.

🏝️ Benefits

• Paid Time Off, inclusive of vacation, sick days, and public holidays.

• Opportunities for Training & Development.

• Flexibility to Work From Home.

• Adaptable Scheduling Options.

• Performance-based Bonus.