Performance Marketing Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for non-technical clients.

• Foster strong client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to promote stability and growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment setting.

• Oversee budgets, audience targeting, bid strategies, creative testing, and other campaign variables.

• Monitor performance daily and adjust campaigns based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and devise strategies for improvement.

• Test audiences, messaging, and creative to uncover opportunities for enhanced performance.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Proactively monitor tracking and lead flow to prevent issues from impacting client outcomes.

• Report to the Associate Director of Operations and maintain accountability for client outcomes, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media, particularly in Meta advertising.

• Experience managing multiple client accounts while leading client-facing discussions.

• Proven track record of managing campaigns to meet defined performance targets while aiding client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Experience in financial services marketing (preferred).

• Experience with lead-generation and appointment-setting campaigns (preferred).

• Background in video sales letter marketing (preferred).

• Knowledge of high-ticket or considered-purchase funnels (preferred).

• Experience in direct-response advertising (preferred).

🏝️ Benefits

• Paid Time Off, which includes vacation, sick days, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Schedule.

• Performance Bonus.