Performance Marketing Specialist

This is a fully remote position, open to applicants in District of Columbia, +5 more states.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategies, priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert campaign data into clear and actionable insights for clients with non-technical backgrounds.

• Foster client relationships to enhance retention, renewals, and referrals.

• Proactively address account challenges to ensure stability and growth.

• Design, implement, and refine Meta campaigns aimed at lead generation and booking appointments.

• Oversee budgets, audience targeting, bid strategies, creative testing, and various campaign elements.

• Monitor campaign performance daily, making adjustments based on cost-per-appointment and other important metrics.

• Identify underperforming campaigns and formulate strategies for enhancement.

• Experiment with audience segmentation, messaging, and creative content.

• Contribute to ad copy and overall campaign messaging.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations for Calendly, automate via Zapier, and manage lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Supervise tracking and lead flow to avoid problems that may impact client outcomes.

• Report to the Associate Director of Operations, maintaining accountability for client outcomes, relationships, and retention.

⛳️ Requirements

• At least 4 years of direct experience in paid media, particularly focusing on Meta advertising.

• Demonstrated experience in managing multiple client accounts while leading client-facing discussions.

• Proven track record of managing campaigns toward specific performance goals while ensuring client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Knowledge in lead-generation and appointment-setting campaigns.

• Preferred: Expertise in video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in direct-response advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• Flexible Scheduling options.

• Performance Bonus opportunities.