Performance Marketing Specialist – Ad Ops

This is a fully remote position, open to applicants in South Africa, +3 more countries.

📋 Description

• Oversee daily paid social advertising operations for e-commerce and DTC brands.

• Develop and configure ads on Meta, TikTok, and Snapchat in accordance with client specifications and naming protocols.

• Review client-submitted creatives, copy, and landing pages prior to campaign deployment.

• Generate ad names utilizing the internal naming builder and ensure naming consistency across different accounts.

• Upload preview links for client approvals and replicate approved ads into designated campaigns.

• Generate promotional codes and establish UTMs.

• Analyze campaign metrics and modify campaigns based on client feedback and optimization guidelines.

• Perform basic quality assurance on active campaigns and identify issues promptly.

• Monitor keyword rankings and execute targeted keyword research for Google Search campaigns.

• Assist with templated reporting and dashboard creation using templates provided by clients.

• Prepare monthly creative performance reports using Atria and Google Slides.

• Provide support for ad hoc digital marketing tasks with training provided by the client as necessary.

• Ensure campaigns are built, quality assured, organized, and functioning seamlessly without errors.

⛳️ Requirements

• A minimum of 2 years of practical experience with Facebook Ads, encompassing campaign creation and optimization.

• 1 to 2 years of experience with Google Ads, particularly focused on keyword search.

• At least 1 year of experience with Shopify.

• Demonstrated expertise with TikTok Ads and Snapchat Ads.

• Basic familiarity with Google Analytics or a comparable analytics platform.

• Understanding of DTC and e-commerce brands and the role of paid media in their growth.

• Experience managing campaigns for multiple clients simultaneously.

• Proficient in Google Suite, including Sheets, Slides, and Docs.

• Detail-oriented with exceptional organizational skills and a commitment to a zero-error standard in ad builds and quality assurance.

• Google or Meta certifications are preferred.

• Experience with Google Data Studio or a similar data visualization tool is preferred.

• Familiarity with Motion or a comparable creative and media buyer communication platform is preferred.

• Experience with Atria or similar creative analytics tools is preferred.

• An updated resume is required for application.

• A short Loom video (1 to 2 minutes) is required, introducing yourself, detailing your paid social experience on Meta and TikTok, and explaining how you construct and QA a campaign from the ground up.

• Only candidates who provide a Loom video will advance to the next stage of the hiring process.

🏝️ Benefits

• Compensation in USD on a bi-monthly basis (every 15th and 30th).

• Paid Time Off in accordance with company policy.

• Observance of company-designated holidays.

• Fully remote work environment.

• Availability during US business hours.

• Opportunity to work within a data-driven agency characterized by a rigorous analytical culture and a focused, high-quality e-commerce client portfolio.

• A high-ownership role in ad operations with a direct influence on the quality of campaigns and accuracy of delivery across multiple client accounts.

• Training provided by the client as needed for various ad hoc digital marketing tasks.