Marketing Operations Manager

This is a fully remote position, open to applicants in Florida, +4 more states.

📋 Description

• Take charge of marketing performance reporting encompassing funnel metrics, campaigns, channels, pipeline contribution, attribution, and marketing ROI.

• Create and sustain dashboards and reports using Salesforce, marketing automation tools, Google Analytics, and integrated BI platforms.

• Define and govern MQLs, SQLs, opportunity sources, attribution, conversion, and velocity.

• Deliver regular reports and in-depth analyses to Marketing leadership and regional teams.

• Clarify performance drivers and suggest subsequent actions for Marketing initiatives.

• Collaborate with Revenue Operations, Sales Operations, and Finance to ensure reporting aligns with pipeline and revenue metrics.

• Oversee daily HubSpot operations and collaborate on Salesforce integrations and data flow management.

• Design and manage workflows, lead lifecycle processes, scoring, routing, enrichment, deduplication, segmentation, and database administration.

• Implement campaigns effectively with the appropriate workflows, target audiences, tracking, attribution, and reporting mechanisms.

• Link product-led and sales-led growth strategies by identifying, nurturing, qualifying, and routing product-generated demand.

• Develop scoring, segmentation, nurturing, and routing strategies for product-generated leads.

• Integrate product, marketing, and CRM data regarding product engagement, nurturing, opportunities, pipeline, and revenue.

• Assess conversion rates and identify points of funnel drop-off.

• Propose and test enhancements to nurturing, qualification, and handoff processes.

• Manage the marketing technology stack, including ownership, integrations, usage, costs, and renewals.

• Assess and implement marketing technologies while leveraging AI and automation to enhance operational workflows.

• Direct SEO and GEO strategies for traditional search, AI-generated responses, and LLM-powered discovery methods.

• Establish standardized processes, reporting norms, ownership, and governance across regional Marketing teams.

• Partner with Marketing, Revenue Operations, Product, Growth, Sales, Finance, Customer Success, and IT departments.

⛳️ Requirements

• 4–6 years of experience in marketing operations, revenue operations, marketing analytics, or a closely related field.

• Preferably experience in B2B SaaS or enterprise technology sectors.

• Practical experience with HubSpot or Marketo, including workflows, lifecycle management, segmentation, campaign operations, and reporting.

• Familiarity with Salesforce, covering campaign management, lead and contact management, reporting, and marketing-to-CRM data flow.

• Background in marketing reporting and analytics, focusing on funnel performance, attribution, campaign measurement, conversion, and pipeline contributions.

• Experience in building dashboards, workflows, lead scoring, routing, and marketing operations infrastructure.

• Understanding of product-led growth, including trials or self-serve funnels, activation, product-qualified leads, and product usage signals.

• Experience linking marketing or product-generated demand to a sales-led funnel and revenue outcomes.

• Proficient in Google Analytics, web conversion tracking, and UTM governance.

• Experience in evaluating and implementing marketing technology while enhancing operational processes.

• Strong analytical and problem-solving capabilities.

• Exceptional project management, documentation, and stakeholder management abilities.

• Capacity to work independently and prioritize in a dynamic, fast-paced environment.

• Preferred: experience in global or geographically distributed marketing; familiarity with Looker, Tableau, or Power BI; SQL or advanced spreadsheet modeling; experience with Amplitude, Mixpanel, or Pendo; knowledge of ABM, intent data, enrichment, CDP, webinar, or event technology; marketing system consolidation or migration; relevant certifications in HubSpot, Salesforce, and Google Analytics; experience supporting multiple languages, currencies, or regulatory environments.

• Valid authorization to work in the United States.

• Availability to work during Eastern Time business hours.

🏝️ Benefits

• Performance bonus of up to 2 months of base salary.

• Unlimited vacation policy.

• 2 volunteer days dedicated to community service.

• Health and dental coverage for you and your dependents starting from day one.

• 401K matching contributions.

• A remote work setting.

• Work-from-home stipend to assist with your home office setup.

• Access to a 24/7 employee assistance program, including virtual healthcare, therapy, financial and legal support, wellness counseling, and family resources.