Performance Marketing Manager – Web

This is a fully remote position, open to applicants in China.

📋 Description

• Oversee the paid acquisition strategy and manage daily execution across Meta, TikTok, and Google.

• Handle substantial paid media budgets and ensure accountability for Customer Acquisition Cost (CAC) and payback targets.

• Develop and enhance web-to-web and web-to-app funnels, focusing on paywall and checkout testing.

• Conduct structured Conversion Rate Optimization (CRO) on landing pages, paywalls, pricing, and onboarding processes.

• Manage the transition from trial to paid subscriptions in collaboration with product and growth teams.

• Create a robust measurement infrastructure that includes attribution and incrementality testing.

• Collaborate with designers, editors, and creators to ensure a continuous flow of innovative ad concepts.

• Set up a testing schedule, quickly discard underperforming creatives, and amplify successful ones.

• Utilize ImagineArt and AI tools to expedite the process from concept to live advertisement.

• Provide reports on spending, CAC, payback, LTV, and contribution margin.

• Project the effects of additional budget allocations.

• Determine the allocation for the next marketing investment.

⛳️ Requirements

• Personally overseen over $1M USD in paid media; this budget must be personally managed, not aggregated through an agency or team.

• Proven experience with consumer subscription economics, including CAC, payback periods, and trial-to-paid conversion.

• Direct involvement with Meta, TikTok, or Google at a significant daily expenditure level.

• Experience in constructing and refining web checkout or paywall processes, beyond just app store installations.

• Capability to present personal performance metrics and articulate potential improvements.

• Familiarity with consumer AI, creative tools, or similar fields where creative output is a limiting factor (preferred).

• Integration of AI tools into personal work processes (preferred).

• Experience in scaling operations across multiple markets or languages (preferred).

• Comfortable working with a distributed team across different time zones (preferred).

• Not primarily focused on B2B lead generation or brand marketing.

• Ability to perform effectively without relying on a large existing team or established processes.

🏝️ Benefits

• Flexibility in location for the ideal candidate.

• Direct access to company founders.

• True ownership of performance metrics.

• Real budget from the outset.

• A profitable company with no external funding.