Performance Marketing Manager – SEM

This is a fully remote position, open to applicants in China.

📋 Description

• Strategize, initiate, oversee, and enhance SEM campaigns for CFD trading products on major search platforms, particularly Google Ads.

• Manage the entire SEM campaign lifecycle, encompassing keyword research, account organization, ad copy experimentation, landing page coordination, bid strategy, budget distribution, and performance enhancement.

• Enhance acquisition metrics such as CTR, CVR, CPA, CPL, FTD, deposit conversion, and ROI.

• Formulate SEM strategies for regulated financial products while taking into account platform policies, advertising restrictions, regional compliance mandates, and account stability.

• Daily monitor campaign performance and elevate traffic quality, conversion rates, and cost efficiency.

• Work in conjunction with compliance, product, creative, analytics, and operations teams.

• Assess search terms, competitive activities, user intent, and market trends.

• Execute A/B testing on ad copy, landing pages, keyword segmentation, bidding strategies, and audience signals.

• Address campaign delivery challenges, ad disapprovals, policy constraints, account limitations, and other media platform obstacles.

• Generate regular performance reports and deliver actionable insights to facilitate business growth.

⛳️ Requirements

• A minimum of 3 years of direct SEM / paid search experience.

• Ideally, experience in FinTech, online trading, CFD, forex, crypto, brokerage, Web3, payments, or other financial services.

• Demonstrated experience managing SEM campaigns in regulated, restricted, or compliance-sensitive sectors.

• Experience executing campaigns across various markets or regions.

• Proficient experience with Google Ads, particularly in Search campaigns.

• Strong comprehension of keyword strategy, campaign architecture, bidding models, Quality Score, ad relevance, landing page experience, and conversion tracking.

• Familiarity with AppsFlyer, GA4, Firebase, Google Tag Manager, or internal BI systems.

• Excellent analytical abilities and meticulous attention to detail.

• Competence in diagnosing and resolving SEM performance challenges.

• Ability to collaborate effectively with cross-functional teams in a dynamic, performance-driven environment.

🏝️ Benefits

• Opportunities for personal growth and professional development.

• Collaboration with a global team spanning over 15 countries.

• A performance-oriented management culture.

• Incentives for collaboration and intrapreneurship.