Performance Marketing Manager – Paid Social

This is a fully remote position, open to applicants in Germany, +5 more countries.

📋 Description

• Oversee the strategy, planning, and execution of paid social initiatives across the US, UK, Germany, and other expanding markets.

• Create innovative hypotheses informed by customer insights, market variances, and performance analytics.

• Collaborate with creative and product teams to brief, test, and enhance ad concepts, messaging, formats, and landing pages.

• Administer campaign budgets, target audiences, and optimization efforts on Meta, TikTok, and other pertinent platforms.

• Discover opportunities to enhance the customer journey and boost conversion rates from ad engagement to purchase.

• Analyze acquisition costs, revenue, and return on investment, converting insights into decisions and actionable steps.

• Partner with clinical, regulatory, and legal teams to ensure the accuracy and approval of advertising claims and health messaging.

• Guide agencies and freelancers, prioritize tasks, and guarantee high-quality execution and ongoing performance enhancement.

• Report to the Head of Performance Marketing and work in concert with internal teams and external collaborators.

⛳️ Requirements

• Minimum of 5 years of practical experience in paid social within an international context, including direct management of campaigns and budgets.

• Proven creative strategy capabilities with a history of converting insights into effective advertisements.

• A data-driven mindset towards testing, measurement, and decision-making processes.

• Experience in enhancing conversion rates and managing campaigns to achieve ROI objectives.

• Extensive knowledge of Meta Ads Manager, along with experience on other relevant social media platforms.

• Ability to tailor messaging and execution across diverse markets while maintaining brand consistency.

• Strong communication skills and sound judgment when addressing sensitive health-related topics.

• Proficiency in both English and German.

• Must possess a valid visa or work permit for the candidate’s country of residence; Hilo does not provide visa sponsorship.

🏝️ Benefits

• Competitive salary package.

• Participation in an equity program.

• Additional benefits based on location.

• Remote-first working model.

• Chance to contribute to a mission that is transforming cardiovascular health on a global scale.

• Work alongside a diverse, passionate, and talented team.

• Operate in a high-impact, rapidly growing, venture-backed scale-up environment.