Performance Marketing Manager – Paid Social

This is a fully remote position, open to applicants in Germany.

📋 Description

• Oversee the management of multiple Meta accounts daily, focusing on budgets, bidding strategies, account organization, and setups that adhere to established naming conventions.

• Create and consistently apply a framework for testing and scaling initiatives.

• Collaborate with the Creative Strategist to experiment with new concepts and creative angles.

• Discover and amplify effective advertisements.

• Manage campaigns with a focus on Customer Acquisition Cost (CAC) to Customer Lifetime Value (CLV) ratios.

• Ensure accuracy and quality of tracking and data through the use of pixels, CAPI, and event configuration.

• Brief and approve creative assets.

• Deliver weekly and monthly reports detailing expenditure, CAC, new customer acquisition, and contribution margin.

• Be accountable for four Meta accounts and the associated testing roadmap.

• Play a role in achieving the 2027 new-customer acquisition goals for premium pet food brands.

⛳️ Requirements

• Several years of hands-on experience in paid social advertising, especially with Meta platforms.

• Direct responsibility for managing a budget of at least €150,000 monthly.

• Systematic approach to creative testing using various angles, hooks, and iterative processes.

• Strong background in direct-to-consumer (D2C) or e-commerce sectors.

• Experience managing campaigns focused on CAC and contribution margin metrics.

• Comprehensive knowledge of pixels, CAPI, and attribution methodologies, including Marketing Mix Modeling (MMM) and Data-Driven Attribution (DDA).

• Proficient in using Meta Ads Manager, Business Manager, and Excel/Google Sheets.

• Some familiarity with Looker, Klar, GA4, Asana, Confluence, and Slack.

• A data-driven, critical-thinking, and independent work style.

• Consistent documentation practices and proactive communication when issues arise.

• Fluent in German at a C1 level.

• Very good command of English at a B2 level.

• Please attach your CV, specify your earliest possible start date or notice period, and indicate your salary expectations with your application.

🏝️ Benefits

• Permanent employment contract.

• Full-time position available.

• Flexible working hours based on a trust-based system.

• Options for remote work, including financial support for home-office equipment.

• Opportunities to work abroad for several months.

• 28 days of annual leave.

• Up to 20 days of unpaid leave.

• Special leave provisions.

• Access to internal and external professional development opportunities.

• Anonymous individual or group therapy sessions offered through OpenUp.

• One-on-one meetings available with therapists.

• Employee discounts available for both people and pets.

• Regular team events, company gatherings, and Family & Friends activities.

• Social area equipped with foosball and lounge seating.

• Access to Mario Kart and Nintendo Switch games.

• High-quality, fully equipped kitchen in the office.

• Complimentary drinks, fresh fruit, snacks, and sweets.

• Subsidized EGYM Wellpass membership.

• Access to thousands of sports and wellness facilities.

• Availability of modern AI tools.